Imagine if your salespeople could look into a crystal ball before every guest visit to the Tasting Room, before every outbound sales call, and before every email or text they send.
Imagine if the crystal ball could tell them answers to questions like this:
1 - The customer’s last sale, and the cadence of their purchases.
What was their most recent purchase, and in which channel? Who was the last sales associate they interacted with, and when? Are there any flags or signals to their purchasing patterns you should know?
2 - The arc of their Club membership.
When did they join? Has their membership been consistent? Did they upgrade? Downgrade? Customize shipments? Do they ever buy outside the Club?
3 - The bottom line of sales outreach to this customer.
Which wine exactly should I pitch to this customer, and why? How many bottles should I suggest they buy? How much money will this make? What “hooks” does the customer respond to?
Imagine if your sales team had access to this kind of information, about every single customer, before every single outreach.
Imagine the sales and revenue that your winery would generate, when your salespeople are empowered with this kind of information about every single customer.
It’s possible. It’s already happening.
There’s no crystal ball required. Just Enolytics.
Ready to give it a try for yourself? Our ROI Guarantee means that there is literally no cost or risk to you to trying it out.
Drop us a line to get started, or ask me any questions. My email is cathy@enolytics.com
Thank you!
Cathy and Chris. (And Robin too.)
Co-founders, Enolytics