“Every gift creates two customers: the buyer and the recipient. Most brands only nurture the buyer and leave half the value on the table…”

👉 More gifts sent means more recipients reached.

👉 More recipients reached means more piping hot leads.

👉 More piping hot leads? Well, you’re just one re-engagement email away from a super slick conversion.

(Did you know that referred customers have higher retention and at least 16% higher value than non-referred customers with similar demographics, according to the Journal of Marketing?)

If you’re ready to learn more about gifting for your brand (and how to amp up your strategy around these high-intent referrals), download the Ultimate Gifting Playbook right here for free » https://www.zest.co/2025-ultimate-gifting-playbook