Walk into most tasting rooms and you’ll see several systems running behind the bar — a POS, a wine club platform, inventory tracking, and the ecommerce store. It works, but it often means wineries spend a lot of time reconciling systems instead of focusing on the customer experience. 

Over the past few years, some wineries have started exploring a different approach: running their tasting room on Shopify POS as part of a unified commerce platform that connects the tasting room, ecommerce store, and customer database. 

In this week’s post, I walk through what a typical tasting room interaction can look like when it’s running on Shopify — from pouring tastings and selling bottles to shipping orders and enrolling new club members. For wineries focused on direct-to-consumer growth, the operational simplicity can be significant. 

Read the full article: https://www.promolab.com/post/inside-a-modern-tasting-room-running-winery-operations-on-shopify-pos 

Photo Credit: Richard Duval - winepix.net