How to build a compelling media page for your winery
Imagine this: a wine journalist is about to publish a review of one of your winery’s recent releases. They are going to recommend the bottle for holiday dinners, so a deadline is coming up. They need a bottle shot and some detail from the tech sheet to submit to their editor before the end of the day, and it’s getting late. Let’s say this writer is in another time zone, another country even, and they can’t message or call you in time. So they head over to your website to get the information they need.
Does this story make you excited? Or anxious? If your website has an up-to-date media page, all you need to do is wait for the story to come out and enjoy the publicity. If the writer finds mostly out of date or poor quality information when they look at your website, you may lose the opportunity to be featured.