Understanding what your business is worth plays an important role in effective exit planning. This valuation-centric session explores how valuation informs exit strategy and decision-making, and why early insight into value is critical to achieving stronger outcomes. Attendees will gain perspective on how valuation considerations shape exit planning long before a deal is on the table.

Key Insights and Takeaways:

• Why business owners often misunderstand the true value of their company

• Common valuation myths that can derail exit expectations

• How normalization adjustments impact reported earnings and value

• The difference between valuation multiples and real cash flow performance

• How strategic and financial buyers evaluate businesses differently

• What valuation insights mean for timing, structure, and exit readiness