Rack & Riddle Custom Wine Services (@rack-&-riddle-custom-wine-services)

499 Moore Ln., Healdburg, CA, United States of America, 95448

https://www.rackandriddle.com

(707) 433-8400

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Decoding the impact: how alcohol ads influences drinking behavior

July 17, 2024

How do liquor advertisement strategies sway our drinking decisions?

Alcohol advertisements are everywhere, subtly influencing our drinking choices and behaviors. In this blog post, we delve into the sophisticated strategies behind liquor marketing, examining how they target specific demographics and navigate regulatory landscapes.

We'll uncover these ads' psychological and social impacts and explore the ongoing efforts to promote responsible drinking. Join us as we decode the powerful influence of hashtag#alcoholadvertising on public perception and consumption.

Key takeaways:

💡 Alcohol advertisements employ strategic and emotional branding to foster brand loyalty and increase consumption, utilizing various media platforms to navigate regulatory environments and resonate with consumer identities.
💡 Targeted advertising campaigns by the alcohol industry are aimed at impressionable demographics, including youth and minorities, potentially normalizing excessive drinking habits and reinforcing cultural stereotypes.
💡 Despite the prevalence of alcohol marketing, public health initiatives and counter-advertising focused on responsible drinking aim to mitigate the psychological impact and ethical implications of such advertisements.

About

Who is Rack & Riddle?

Wine industry executives Bruce Lundquist and Rebecca Faust joined forces with a dedicated team of production professionals to found Rack & Riddle--the ultimate Sonoma County custom crush and wine service company in two ideal locations in Healdsburg and Alexander Valley.

What we believe

At Rack & Riddle, you're more than a client, you're our partner.

From small boutique wineries to large multi-national wine producers and everyone in between, we provide unparalleled custom crush and winemaking services to all of our partners.

We work with you to ensure you receive exactly what you want and need from grape to glass or to simply assist you with your existing winemaking and production needs.

With a blend of traditional methods along with the best of new technology, Rack & Riddle is dedicated to sustainable farming practices, allowing nature to bring out the unique attributes of every winegrape that passes through our facility. Rack & Riddle is California certified organic for those wishing to produce organic wines.

Rack & Riddle Offers Customizable Programs:
Sparkling Private Label Wine: 
  • Personal consultation with our winemakers to create your branded sparkling wine blend        
  • Wines produced by winemakers who consistently win GOLD MEDALS and BEST OF CLASS in the most prestigious tastings 
  • Responsive service and streamlined order process: you provide us your labels and we ship within two weeks 
  • A selection of méthode Champenoise private label sparkling wine varietals available
Contact Business Development Associate Monica Smith for sparkling wine pricing & availability, or to request samples: 707-433-8400

Base to Bottle or Grape to Bottle Sparkling Programs: 
  • Create a méthode Champenoise sparkling from your base wine or grapes, with the guidance of our expert winemakers 
  • Rack & Riddle can tirage bottle, age, disgorge and then label your wine. Full service sparkling wine production ensures your wine is in the best of hands from start to finish 
  • Both Wet Glue and Pressure Sensitive labeling capabilities 
  • Your supplies or ours 
  • Custom dosage available 
  • Small or large lots
Grape to Bottle Still Wine Programs & Bottling Contracts: 
  • Ship your wine or grapes to us, and we'll work within your protocol to create an outstanding finished product! 
  • Customized bottling or labeling services, or any step in the winemaking process you may need 
  • Stop by to see Rack & Riddle's state-of-the-art still winemaking equipment, featuring a new 150 BPM Bertolaso bottling line
Contact General Manager Mark Garaventa or Business Development Manager Cynthia Faust to schedule a facility tour: 707-433-8400

Rack & Riddle's 2 premier facilities in the heart of wine country offer: 
  • Easy access locations in Healdsburg & Alexander Valley in Sonoma County 
  • Full bottling services including new 150 BPM lines 
  • CCOF certified organic winemaking & production option 
  • Fully equipped laboratories including the following services: 
Foss wine scan with So2 
PH/TA auto titrator 
UV-VIS spectrophotometer 
Alcolyzer 
DMA 
Heat/cold stability analysis 
Pre/post bottle micro plating

We are about more than just slapping a label on a bottle or mass producing wines. We are about ensuring the true nature of the wines shines through so distinctively that you'll be proud to share, sell, and taste for yourself the wines crafted with our care, passion and expertise. 

In short, we'll help you create wine that's ready to stand neck and neck with the area's best.

Questions?
Call (707) 433-8400, or email us.

Contact

Contact List

Title Name Email Phone Extension
VP Business Development Mark Garaventa mark@rackandriddle.com 707-433-8400
Business Development Manager Cynthia Faust cynthia@rackandriddle.com 707-433-8400
Business Development Associate Monica Smith monica@rackandriddle.com 707-433-8400
Media Relations Specialist Elizabeth Nixon elizabeth@rackandriddle.com 707-433-8400

Location List

Locations Address State Country Zip Code
Rack & Riddle Custom Wine Services 499 Moore Ln., Healdburg CA United States of America 95448

List of Locations