Scottsdale, Arizona, United States of America, 85254

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Cuvaison takes hospitality to new level with RedChirp's text messaging platform

Los Carneros winery improves sales and customer experience with text messaging

Cuvaison Winery has been producing small lot, vineyard-driven wines using a handcrafted winemaking approach since 1969—the majority of which are sold through on-premise purchases as well as four distinct club memberships.

Looking for better ways to engage prospects and nurture relationships with members, Cuvaison partnered with text messaging platform RedChirp. RedChirp provides a much more immediate and natural way of engaging with customers while simultaneously streamlining their busy DTC team’s workload.

Because RedChirp transitions web chat requests to text conversations, the Cuvaison team could continue answering questions, booking reservations, and building relationships even after customers left their website—something their previous application wasn’t capable of.

Replacing their existing web chat with RedChirp was easy, and the Cuvaison team felt comfortable using RedChirp’s intuitive cloud-based platform in less than 30 minutes.


Engaging Prospects with Inbound Texting

RedChirp web chat made it quick and easy for customers to initiate text conversations, helping Cuvaison improve responsiveness with better tools instead of extra labor. In the first 60 days:


• 62.9% of all inbound text opportunities were resolved in less than 15 minutes, and 82.4% in less than 30.

• More than 30% of these inbound opportunities wanted to purchase wine or join a club, directly driving sales that may not have been closed through other means.

• 1 in 3 inbound engagements occurred outside of business hours. These web visitors received an automated text message confirming their request was received and setting expectations of when the team would be available to reply. The Cuvaison team was proactively notified of any requests still pending the next business day.


Nurturing Existing Relationships with Outbound Text Campaigns

After experiencing immediate success with inbound text requests, Cuvaison was ready to expand their use of SMS to proactive outbound campaigns too. They used RedChirp’s bulk texting feature to contact 820 members that hadn’t yet opened their September shipment email reminder.

Replies came back immediately, as members updated their shipping address or payment method—avoiding time consuming delays and processing errors—while others added wine to their shipments.

Here are some of the metrics Cuvaison captured with 5 outbound campaigns:

• 99.90% of all outbound text messages were delivered successfully. This far surpasses success rates for email, phone and other marketing channels.

• 39.83% was the highest response rate—this was a campaign to members with failed transactions.


Cuvaison relied on RedChirp Payment Requests—a secure platform that allows customers to enter their payment information using a link provided by text message—to make collecting payments more secure and streamlined for all involved.


• 35% of Payment Requests were for one-time payments and 65% for subscriptions

• 94% of all payment requests were completed by their customers within one day



Get a copy of the entire case study here.


To find out how RedChirp can help your winery with sales, club communications and relationship building—improving your responsiveness, engagement and service without adding staff and workload—visit RedChirp.com.


This case study was produced in close collaboration with WISE.

SMS text marketing texting DTC

About

More customers than ever before want to text your business. But you don't have time to shoehorn together a bunch of tools, buy smartphones for your entire team or ask you and your team to be available 24/7. We've solved all these problems with RedChirp! Founded by a group of experienced SaaS entrepreneurs with a passion for — and a proven track record of — helping small and medium-sized local businesses compete with the “Big Brands”, RedChirp finally makes effective business messaging technology accessible to main street businesses. 


Start using RedChirp in just one day:

  • Text, video chat and call from any smartphone, tablet, laptop, or desktop computer

  • Start text conversations with leads right from your web site

  • Collect payments faster, and more securely, by text

  • Delight your customers with a seamless, text-enabled curbside pickup experience

  • Schedule, send reminders and reduce missed appointments

  • Text team members and customers in bulk about sales, events and announcements

  • Replace hours of time wasted on phone tag with just a few minutes of texting


At RedChirp, we believe in small businesses. We think you can delight your customers, and teammates without breaking the bank and enjoy doing it too. 



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RedChirp , Scottsdale Arizona United States of America 85254

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