Text marketing platform RedChirp helps family winery Judd’s Hill engage prospects and customers to boost sales and loyalty.

Text messaging delivers unrivaled immediacy, engagement, scalability, and results.

Family-owned Judd’s Hill Winery has been making wine in Napa Valley for two generations, beginning with the release of its first Cabernet Sauvignon in 1989. To stay true to their personal, hands-on approach to winemaking, the Finkelstein family limits production to no more than 3,000 cases annually.

Earning new and repeat customers in the competitive winemaking industry isn’t easy, especially when you’re a smaller winery with just a handful of people handling your sales and marketing efforts. Every investment has to deliver fast results without adding workload.

Which is why Judd’s Hill Winery embraced text messaging platform RedChirp to help create and close more sales opportunities while also improving their customer loyalty and engagement.

RedChirp’s cloud-based platform seamlessly integrated with Judd’s Hill’s existing website and communications tools, with just a few minutes of training and no added hardware required. New sales opportunities began flowing in right away through the platform, generating double-digit chat requests in the first week alone.

Best of all, no one had to remain stuck at their desk to monitor the chat requests: RedChirp’s rules engine simply texted the right team member based on the topic and the team member’s availability at the time. 

Nearly $11,000 in New Sales the First 60 Days:

The opportunity to engage prospects and customers through web chat delivered a flood of surprising results in the first 60 days, including:

• Nearly $11,000 in new wine sales — more than a 13x return in investment! —was generated through the RedChirp’s web chat feature alone.

• These weren’t just younger consumers: The average age of Judd’s Hill customers that used web chat to initiate a text conversation — and then also purchased wine from them — was 61. With the oldest being 71, and the youngest 31, it turns out all ages of consumers appreciate the speed and convenience of text messaging.

• Engagement opportunities increased by 33%, since 1 in 3 web chats came in after normal business hours. These web visitors received an automated text message confirming their request was received, setting expectations of when the team would be back and available to reply and keeping these valuable leads warm without any manual effort. The Judd’s Hill team members were proactively notified of any requests still pending the next business day.

• 44% of prospects wanted to schedule a visit to the winery for tastings.

• 25% wanted to purchase wine directly or join the Judds’ Hill wine club.

• Nearly 60% of web chat requests were answered in less than 15 minutes. RedChirp’s powerful notification plans made it easy for the busy Judd’s Hill team to surprise and delight their prospects with lightning quick replies.

Judd’s Hill used RedChirp Payment Requests—a secure platform that allows customers to enter their payment information using a link provided by text message—to make collecting payments more secure and streamlined for all involved.

42% of Payment Requests were for one-time payments and 59% for subscriptions (especially convenient when updating the card on file for memberships).

• 94% of all payment requests were completed by their customers within one day, adding speed and convenience to the experience.

Get a copy of the entire case study here.

To find out how RedChirp can help your winery with sales, club communications and relationship building, visit RedChirp.com.

This case study was produced in close collaboration with WISE.

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