February 20th, 2025 — Wineries seeking innovative ways to engage wine lovers and drive DTC sales this spring now have a powerful new tool at their disposal. RedChirp, the wine industry’s leading text messaging platform, is proud to collaborate with best-selling author and wine industry thought leader Karen MacNeil—co-creator of Come Over October and Share & Pair Sundays—to help wineries seamlessly integrate this exciting new movement into their marketing strategies. 

On Thursday, February 27th at 10 AM Pacific, Karen MacNeil and RedChirp co-founder Jennie Gilbert will host an exclusive webinar: "New Ways to Engage Wine Lovers: Share & Pair Sundays + Text Message Marketing." Attendees will discover the inspiration behind Share & Pair Sundays and gain access to a suite of new tools designed to make participation effortless for busy DTC teams—including prebuilt bulk message templates, expert SMS marketing strategies, and proven tips for tracking success. 

What is Share & Pair Sundays?

Co-created by Karen MacNeil, Kimberly Noelle Charles, and Gino Colangelo, Share & Pair Sundays is an industry-wide campaign encouraging wine lovers to get together with friends and family on Sundays to share wine and food. The campaign recognizes and celebrates the positive role wine and food play in bringing people together. Building on the resounding success of the inaugural Come Over October campaign in 2024, this campaign provides wineries with a readymade opportunity to engage their audiences, inspire purchases, and deepen customer connections. 

Why Text Messaging?

For wineries looking to cut through the noise and turn enthusiasm into action, text messaging is the ideal solution. With RedChirp’s new prebuilt bulk message templates tailored specifically for Share & Pair Sundays, wineries can quickly and easily promote the campaign while staying compliant with industry regulations. 

Key webinar takeaways include:

• How to introduce Share & Pair Sundays to your customers 
• Why texting is a powerful channel for increasing engagement 
• Prebuilt message templates to streamline promotions 
• Pro texting tips to maximize conversions and ROI

Leadership Excitement

"The success of Come Over October proved that wine lovers are eager for fun, easy ways to engage with wineries and with community," said Karen MacNeil. "Share & Pair Sundays is the next step in that journey, and by partnering with RedChirp, we're making it incredibly simple for wineries to participate and connect with their customers in a meaningful way." 

Jennie Gilbert, co-founder of RedChirp, added: “The data shows that if you want your best customers to know about something, texting them is the most effective way to reach them. With our new Share & Pair Sundays templates, wineries can effortlessly get the word out, drive engagement, and ultimately sell more wine." 

Join the Webinar

Don’t miss this opportunity to learn how your winery can turn conversations into conversions with Share & Pair Sundays! 

Date: Thursday, February 27, 2025 

Time: 10 AM Pacific 

Register here: https://us06web.zoom.us/webinar/register/WN_AfjG6Br0SdeHDyvGBuHz4Q 

About RedChirp 

RedChirp helps wineries harness the power of text messaging to delight customers, increase sales, and streamline operations. From personalized one-on-one conversations to automated notifications and bulk messaging campaigns, RedChirp’s tools cut through the noise to deliver results. RedChirp integrates seamlessly with industry-specific platforms, ensuring compliance while enhancing customer engagement. Learn more at https://redchirp.com/. 

About Karen MacNeil

Karen MacNeil is one of the leading women in the wine industry, renowned as a best-selling author, dynamic speaker, and consultant. She is the creator and editor of WineSpeed, the leading digital newsletter in the U.S. for fast, authoritative information about wine. Karen was the host and lead writer of the PBS series "Wine, Food & Friends with Karen MacNeil," for which she won an Emmy. Her articles on wine and food have been published in more than 50 newspapers and magazines, including The New York Times, Town & Country, Elle, and Worth. Karen is also the author of "The Wine Bible," recognized as one of the most comprehensive and authoritative books on wine. Karen, along with Kimberly Noelle Charles and Gino Colangelo, co-created Come Over October and the new Share & Pair Sundays, an industry-wide initiative designed to encourage wine lovers to embrace food and wine pairing in a fun and social way. 

About COME TOGETHER—A Community for Wine Inc

COME TOGETHER—A Community for Wine Inc is a mission-driven company committed to creating and sharing positive, inclusive consumer information about moderate wine consumption and wine’s historic role as a communal beverage. 

The company was formed in May 2024 by three wine industry professionals, wine journalist Karen MacNeil, and public relations and communications executives Gino Colangelo and Kimberly Noelle Charles, DipWSET, each of whom owns their own small business. 

COME TOGETHER will launch media, digital, and live events and campaigns focusing on wine’s unique and positive cultural role as a beverage that brings people together. The company’s first campaign—Come Over October—will debut October 2024. 

For more information about the Come Over October campaign and COME TOGETHER—A Community for Wine Inc, please visit https://www.cometogetherforwine.com/ or email Kimberly Noelle Charles at kcharles@charlescomm.com or Gino Colangelo at gcolangelo@colangelopr.com.

Share & Pair Sundays Come Over October Text Message Marketing