Modernize your communication strategy to uncork more sales and stronger relationships with RedChirp’s text messaging platform. 

OND is just three weeks away. But this year is different.

Customer communication preferences are changing, and traditional outreach tactics are becoming less effective. The same strategies that worked before may not cut it this year. And with most wineries reporting fewer visits and lower e-commerce sales year-to-date, it’s more important than ever to achieve record sales in Q4. That’s why wineries are looking for new channels to reach their customers in meaningful ways that drive sales.

Align Your Outreach Strategies with Consumer Preferences

The smartphone era has brought about a fundamental shift in how we all communicate. The speed and convenience of texting have made it a preferred method that earns a near-100% open rate, even in B2C communications. People are less likely to answer their phones today — too much spam! — and it’s getting harder to get your emails into customers’ inboxes…let alone opened…and then acted on. These shifts mean that wineries cannot rely on the same telesales and email campaigns alone this OND; they need to add on text messaging to reach customers in a personalized way that respects their time and changing preferences.

Invigorate Your OND Sales with RedChirp

RedChirp is the wine industry’s most trusted partner in this new era of customer engagement, empowering more than 250 wineries to leverage the ubiquity of texting to boost their fall club and OND sales. Personal connections are at the heart of any successful business, but especially in the wine industry where each bottle has a story to tell and each membership is precious to retain. With RedChirp, wineries can seamlessly bridge the gap between modern communication preferences and the efficiency busy DTC teams need by leaning into these 5 best practices:

1. Personalize Your Text Messages

Every customer is unique, and your communications with them should reflect that. RedChirp empowers wineries to craft personalized text messages that establish genuine connections, even while executing campaigns that send these texts to dozens, hundreds, or thousands of customers at once. By automatically personalizing each message with the customer's name, and other variables that might be helpful — like the name of the club they’re in, the last four digits of the card that was declined, the address you’ll be shipping their wine to, etc. — and tailoring messages to their tastes, wineries can capture your customers’ immediate attention even in this cluttered digital landscape. With proper segmentation, a meaningful message, and the RedChirp platform to execute these campaigns in just a few minutes, it’s easy to send bulk messages that maintain the air of personalization valued by today’s customers and earn unprecedented conversion rates.

2. Text With — Not At — Your Customers

The power of two-way communication is central to RedChirp's philosophy. Include interactive elements — like custom keywords — within your text messages. These keywords trigger specific actions and enable customers to engage with promotions, offers, and event invitations without having to go to a website, log in, and take a lot of additional actions. Every text message also opens the door for a two-way conversation with customers where they can ask questions or share more about themselves, equipping wineries with information such as birthdays, wine preferences, and other life events that create a stronger customer relationship. This interactivity translates into higher conversion rates, lower churn, and increased sales.

3. Prioritize Customer Convenience

Communicating via text message is a way to reach customers on their terms. Capture even more sales by presenting multiple calls to action — like links to go buy online, custom keywords they can reply with to purchase, and invitations to text back for assistance — so customers can choose which path forward is best for them. They want to buy but you don’t have a card on file? No problem! Use RedChirp Payment Requests to securely collect credit card information — in seconds — all over text. Prioritizing their convenience respects customers' time, removes friction, and results in more sales.

4. Comply With Alcohol-Specific Regulations

You’re no stranger to the extra regulations that come with every aspect of selling alcohol and text messaging is no exception. Most generic business texting platforms prohibit texting about alcohol, so they don’t have to learn, keep up with, and design solutions to comply with the additional regulations of age-gated content. But RedChirp specializes in providing regulated industries — including more than 250 wineries — the specific tools you need to be compliant and effective.

5. Assess Performance with Real-time Analytics

You need good data to make good decisions. RedChirp provides wineries with real-time analytics on delivery rates, clicks, opt-outs, and responses. Order Attribution reports use RedChirp’s integrations with  Commerce7, WineDirect, eCellar, and more to automatically connect your texting activity with the resulting sales. This valuable information empowers wineries to refine their strategies and adapt in real time to maximize impact.

There’s still time to add text messaging to your OND strategy this year. But don’t recreate the wheel; let RedChirp be your trusted partner, providing the tools, training, and best practices needed to drive results right away.

Learn more about RedChirp:

Have a few questions? Complete this form to start texting with us!

Ready to see for yourself? Schedule a demo: https://calendly.com/jennie-gilbert/redchirp-demo

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