Event Type: Conference
Location: Wine Sales Symposium
Date: 5/13/2026
Explore the newest RedChirp innovations, the latest carrier changes in the telecom industry, and learn how the most successful wineries are leveraging messaging to connect with their customers. Jennie Gilbert and a special winery guest will share actionable strategies to grow subscriber lists (email too!), increase engagement, and drive revenue, plus tips for navigating the challenges of today’s DTC wine market. Attendees will leave with timely updates, roadmaps of industry changes, and practical ideas they can implement immediately.
Wine Sales Symposium - May 13, 2026
DoubleTree Hotel in Rohnert Park, CA
March 10, 2026 (Windsor, CA) — Beverage alcohol producers rely on multiple platforms to manage direct to consumer operations. When those systems operate separately, it creates manual work, missed revenue opportunities, and disjointed customer experiences.
Vinoshipper and RedChirp have announced a new integration designed to bring systems together by connecting Vinoshipper’s e-commerce, POS, club, compliance, and fulfillment platform with RedChirp’s industry-leading text messaging software.
The result is a seamless flow of customer, order, club, and shipping data that allows wineries, cideries, meaderies, and other beverage alcohol producers to automate communication, improve customer service, grow customer lists, and drive measurable revenue.
From Commerce to Conversation
By bridging Vinoshipper’s platforms with RedChirp’s texting and automation tools, producers can now transform everyday transactions into meaningful customer engagement. Key benefits include:
- Seamless Contact & Order Syncing
Customer, club, and order data sync automatically between platforms, ensuring accurate segmentation and real-time visibility for winery teams. - 1:1 Customer Service with Full Context
Staff can text customers with immediate access to relevant order and club information — improving response times and personalization. - Automated Shipping Notifications
Tracking data flows into RedChirp to trigger proactive shipment alerts, reducing customer inquiries and improving the post-purchase experience. - Smarter Bulk Messaging
Message active club members, apply location-based state filters, and leverage AI Recipient Optimization to maximize engagement and revenue. - Payment Requests via Text
Quickly resolve declined transactions or incomplete orders by sending secure payment requests directly within text conversations. - Automated Club & Order Communications
Trigger text messages for club joins, follow-ups, and key order milestones — creating a more connected and consistent customer journey from purchase to delivery. - Order Attribution Reporting
Measure revenue generated from text messaging to better understand campaign performance and ROI.
Together, these capabilities help producers reduce manual processes, align their teams, and turn operational data into revenue-driving communication.
Leadership Perspectives
“Wineries, cideries, meaderies, and other producers already manage their most important customer data inside Vinoshipper including orders, shipments, club activity, and more,” said Steven Harrison, Founder & CEO at Vinoshipper. “By integrating with RedChirp, that data can now power real-time text communication with customers, helping producers respond faster and turn everyday transactions into stronger relationships and increased revenue.”
Jennie Gilbert, Cofounder of RedChirp, added, “Text messaging is most powerful when it’s connected to real customer activity like purchases, club memberships, and shipments. By integrating with Vinoshipper, we’re helping wineries turn everyday transactions into conversations, service moments, and measurable revenue.”
Join the Crush Course Webinar
To introduce the integration, Vinoshipper and RedChirp will co-host an upcoming Crush Course webinar:
Crush Course: Text, Sell Ship with Vinoshipper + RedChirp
Thursday, March 26th @ 10:00am Pacific
During the session, attendees will learn six powerful ways to activate the integration, including:
- Powering 1:1 customer service
- Growing SMS lists through webchat and opt-in tools
- Communicating more effectively with club members
- Automating shipping notifications
- Leveraging AI-powered bulk messaging
- Tracking revenue with order attribution reporting
https://us02web.zoom.us/webinar/register/8617722251445/WN_UEwTdYVBQ7SmzFcYRLFHbQ
About Vinoshipper
Vinoshipper is a leading platform for adult beverage producers to run and grow their direct sales. Since 2006, wineries, cideries, meaderies, and distilleries have used Vinoshipper to manage e-commerce, point-of-sale, clubs, shipping, and compliance in one connected system. By bringing sales, inventory, customer data, and regulatory compliance together, Vinoshipper helps producers simplify operations and expand direct sales. Learn more at https://www.vinoshipper.com/.
About RedChirp
RedChirp helps wineries harness the power of text messaging to delight customers, increase sales, and streamline operations. From personalized one-on-one conversations to automated notifications and AI-optimized bulk campaigns, RedChirp integrates seamlessly with industry-specific platforms while supporting compliance with carrier and alcohol regulations. Learn more at https://redchirp.com.
Event Type: Webinar
Date: 12/10/2025
This webinar is designed for winery owners, tasting room leaders, DTC and hospitality managers, and marketing teams seeking practical ways to strengthen their lists, improve compliance, and unlock new revenue opportunities—all while delivering a better guest experience.
This practical, solution-focused session will cover:
- Building internal buy-in
- Creating clear goals and measurable KPIs
- Designing a compliant, guest-friendly check-in process
- Making data capture a sustainable habit
- Putting guest information to work through targeted outreach, SMS, campaigns, and club cultivation
Hosted by:
- Liz Mercer, WISE Partner & DTC Strategist
- Jennie Gilbert, RedChirp Cofounder
- and a special winery guest
Date/Time: Wednesday, December 10 at 1:00 PM Pacific
Napa/Sonoma, CA — December 1st, 2025 — RedChirp and WISE (Wine Industry Sales Education) today announced a forward-looking, solutions-driven webinar designed to help wineries solve one of the most urgent challenges facing Direct-to-Consumer (DTC) wine sales today: capturing accurate guest data and the express written consent required to power effective outreach, build lasting relationships, and grow revenue.
This collaboration—led by WISE Partner Liz Mercer and RedChirp Cofounder Jennie Gilbert—was born from a shared recognition that the old “hospitality-first, follow-up-later” model is no longer enough. With tasting room visitation softening, consumer spending tightening, and compliance rules continually evolving, brands must become more proactive in their outreach. Yet most wineries are missing most of the reliable email addresses, phone numbers, and compliant opt-ins needed to keep conversations going after the visit.
Recent WISE Mystery Shops, conducted over multiple states, underscore the gap: Mystery Shoppers were asked to keep in touch with the winery they visited just 10% of the time. Meanwhile, the contact information they do gather is usually limited to the single person who booked the reservation—leaving the other guests unaccounted for, walk-ins entirely invisible, and almost no one providing express written consent. And as compliance rules and regulations continue to evolve, usually toward stricter definitions of express written consent and often with little notice, wineries need data collection methods that protect them today and prepare them for what may change tomorrow.
To address this growing industry need, RedChirp has launched Guest Check-In, a new, no-additional-cost feature available to all RedChirp customers. Guest Check-In provides wineries with a more intentional, guest friendly, and compliant system for collecting data and consent across tasting rooms, onsite events, offsite activations, and more.
But technology alone isn’t a complete strategy. That’s why this webinar pairs the new tool with WISE’s expert best practices for implementation, staff adoption, operational rollout, and how to put the collected data to good use, driving sustainable DTC growth.
Webinar: Win the Follow-Up: Reinventing Guest Check-In for Today’s DTC Challenges
Hosted by:
- Liz Mercer, WISE Partner & DTC Strategist
- Jennie Gilbert, RedChirp Cofounder
- and a special winery guest
Date/Time: Wednesday, December 10 at 1:00 PM Pacific
Registration: https://us06web.zoom.us/webinar/register/WN_Z4D4T9AlQTyfBVtW37xYfQ
This practical, solution-focused session will cover:
- Building internal buy-in
- Creating clear goals and measurable KPIs
- Designing a compliant, guest-friendly check-in process
- Making data capture a sustainable habit
- Putting guest information to work through targeted outreach, SMS, campaigns, and club cultivation
This webinar is designed for winery owners, tasting room leaders, DTC and hospitality managers, and marketing teams seeking practical ways to strengthen their lists, improve compliance, and unlock new revenue opportunities—all while delivering a better guest experience.
About WISE
WISE (Wine Industry Sales Education) offers a comprehensive curriculum designed specifically for wine industry professionals. Founded on the belief that Direct-to-Consumer results are central to winery success, WISE delivers the only wine industry training, education, and certification program dedicated to DTC sales and marketing. Learn more at https://wineindustrysaleseducation.com/.
About RedChirp
RedChirp helps wineries harness the power of text messaging to delight customers, increase sales, and streamline operations. From personalized two-way conversations to automated notifications and bulk marketing campaigns, RedChirp empowers wineries with modern communication tools built for the industry’s unique compliance environment. RedChirp integrates seamlessly with leading DTC platforms and now includes Guest Check-In at no additional cost. Learn more at https://redchirp.com/.
No one picks up the phone anymore. And it’s harder than ever to get your emails delivered and opened. But it is still possible to reach your customers…everyone reads their text messages. Other industries may have a head start, but RedChirp is helping wineries catch up.
“In just two years, RedChirp has gone from serving one to almost 900 wineries because we’ve been relentlessly listening to their specific challenges and rapidly developing solutions,” says Jennie Gilbert, Co-Founder of RedChirp. “Every DTC team has a lot to communicate and it’s getting harder to cut through the noise. But you can do it with texting! RedChirp makes it easy and works right away.”
With RedChirp, wineries can text with customers one-on-one and in bulk, automate recurring messages like shipment notifications and reservation reminders, and securely collect credit card info in minutes instead of days. Wineries of all sizes and from all regions are using RedChirp to create elevated customer service experiences, execute more effective club communications, and run more powerful promotions.
The next generation of webchat — which starts on your website but moves the conversation to text — is included in every RedChirp subscription for free. Case studies and order attribution data show these webchats convert into significant sales, with the added bonus of organically growing your opt-in list without lifting a finger.
Wineries use RedChirp to securely collect credit card information by text message too. Because that’s so convenient wineries, Payment Requests have become one of RedChirp’s most popular features. Customers love it too! Across the platform, they complete 42% of these Payment Requests in 10 minutes or less and 98% in less than 24 hours.
RedChirp’s integrations with wine industry tools increase visibility and make automations more powerful. Share contacts, trigger shipment notifications, confirm orders, send reservation reminders, and maximize the performance of your emails. Automated Order Attribution reporting makes sure you know which texts are converting into sales and exactly how many. RedChirp integrates with Commerce7, eCELLAR, WineDirect, vinSUITE, tock, Mailchimp, Klaviyo, WineShipping, WineDirect Fulfillment, Outshinery, and WinePulse.
Are you tired of emailing into the abyss and playing phone tag? Text your customers instead! Stop by RedChirp’s booth #210 at the WIN Expo on Dec. 4 at the Sonoma County Fairgrounds to find out how.
Register for a free trade show floor pass with the promo code: RED210
A brand-new RedChirp feature is here: Lightboxes!
Lightboxes let you seamlessly collect both text and email marketing consent right on your website through a branded pop-up. Most wineries already use a pop-up to invite email signups — but if you’re not asking for text consent too, you’re missing a huge opportunity to grow your list.
Why it matters: Every business should be gathering as much high-quality, express written consent as possible. Growing your consent list may:
· Reduce risk
· Future-proof your texting program as regulations evolve
· Expand opportunities for more successful campaigns
Early results are impressive:
Beta testers saw 160% more opt-ins in their first 30 days using Lightboxes compared to the previous month! 
Even better? Lightboxes are included with your RedChirp account at no extra cost.
Request help setting up your lightbox: click here →
Learn more about Lightboxes: click here →
As always, our team is here to help if you need it! Use the button above to request our help adding a Lightbox to your site, or text us at 602-899-1365 for help with anything else.
📚 Helpful Resources to Revisit
- Who can you send promotional texts to? Read the article →
- Who can you send Informational texts to?: Read the article →
- Questions about changes to Texas Law S.B. 140: Learn more →
Event Type: Webinar
Date: 10/2/2025
Text messaging is one of the most important communication channels for wineries—and it’s changing fast. Join Jennie Gilbert, Co-Founder of RedChirp, and John Anthony, Sr. Account Manager at Bandwidth, one of the nation’s largest voice and messaging carriers, to pull back the curtain on how texting really works behind the scenes.
We’ll cover the key players (CSPs, carriers, aggregators), the special compliance hurdles for alcohol, and today’s hot-button issues like spam rejections, shortened links, and holiday slowdowns. Plus, get a first look at the future of messaging with RCS—what it is, why it matters, and how to prepare.
You’ll walk away with insider knowledge to help you feel more confident and expert in managing winery text messaging. Bring your questions for live Q&A!
October 2 @ 11:00 am PT
Speakers
Jennie Gilbert, CoFounder / RedChirp
John Anthony, Sr. Account Manager / Bandwidth
Sponsored by RedChirp with special guest from Bandwidth
Event Type: Webinar
Location: Register at https://us06web.zoom.us/webinar/register/WN_p3ZkA0HiQg-9yWprDPVQSg
Date: 8/14/2025
Join wine industry icon Karen MacNeil, RedChirp co-founder Jennie Gilbert, and Laurelle Turner-Clemons from Hess Persson Estates for a practical, idea-packed webinar to help you promote and sell your wine using the Come Over October campaign for creative traction.
Co-created by Karen, Kimberly Noelle Charles, and Gino Colangelo, the Come Over October campaign is focused on telling the positive story about wine by celebrating togetherness, connection, and hospitality. The campaign has experienced extraordinary success thus far—reaching nearly 2 billion media impressions in its first year. In this session, we’ll highlight how your winery can easily participate, benefit, and be a part of Come Over October this fall.
You’ll get proven text message marketing strategies, ready-to-use SMS campaigns, and expert tips to drive traffic and boost sales, all tailored to the Come Over October theme. Whether you're joining for the first time or returning for another round, you'll leave with everything you need to make this October your most successful yet.
To find out more about Come Over October, visit www.comeoveroctober.com or follow COO on Instagram at @comeoveroctober.
Napa, California — RedChirp, the leading text messaging platform built for wineries, is excited to announce a powerful new integration with Copper Peak Logistics, a trusted provider of alcohol compliant fulfillment and logistics services. This integration empowers wineries to automatically notify customers about critical shipment updates in real time—via automated, personalized text messages.
With alcohol shipments requiring a 21+ signature for delivery, clear communication is essential to reduce missed deliveries, returns, and customer frustration. This new integration makes it easier than ever for wineries utilizing Copper Peak Logistics’ fulfillment services to keep customers informed and engaged throughout the shipping process.
Key Features of the RedChirp and Copper Peak Logistics Integration:
With the integration enabled, wineries can automatically trigger personalized text messages when:
- A package has a new tracking number
- A package enters transit (typically carrier pickup)
- A package is out for delivery (reminder: 21+ signature required)
- A package is delivered
- A delivery attempt fails
- A package’s expected delivery date changes
- A package is available for pickup at a hold location
- An unusual event, known as an exception, occurs
These proactive communications improve delivery success rates and reduce costly returns. Even better, busy DTC teams can fully automate these notifications, so no extra effort from their team is required.
“This integration is a game-changer for RedChirp and Copper Peak Logistics customers,” said Jennie Gilbert, Cofounder of RedChirp. “By automating timely text updates at the most important moments in the shipping process, wineries can deliver better customer experiences, reduce returns, and ultimately sell more wine with less hassle.”
The integration is available at no additional cost for any winery already working with Copper Peak Logistics and RedChirp.
“We were so happy to work with RedChirp on this integration to provide our winery partners with smarter ways to keep their customers informed,” said Merilee Anderson, Senior Vice President of Client Services Copper Peak Logistics. “Shipment-related texts are not just convenient for customers—they reduce support volume and improve delivery outcomes.”
Getting Started
Wineries can activate the integration by emailing manderson@copperpeaklogistics.com and copying help@redchirp.com to request setup. Once credentials are securely transferred, the RedChirp team will enable the connection and confirm the data feed. From there, wineries can create automated messages in RedChirp tied to each key shipment milestone. Step-by-step guidance and video tutorials are available, and hands-on support is always just a message away at guide@redchirp.com.
About RedChirp
RedChirp helps wineries harness the power of text messaging because when you can get people to pay attention, you can delight your customers and sell more wine. RedChirp cuts through the noise with one-on-one conversations, bulk club and marketing texts, and automated notifications about shipments, reservations, and more. RedChirp’s industry-specific integrations make automations more powerful, and its built-in compliance features ensure wineries stay within regulations. Learn more at https://redchirp.com.
About Copper Peak Logistics
Copper Peak Logistics specializes in premium wine fulfillment services, offering temperature controlled storage and white-glove shipping solutions. Known for its attention to detail and premium service levels, CPL serves some of the most prestigious wineries in North America. For more information, please visit https://copperpeaklogistics.com.