We're Remote Working , Santa Rosa, CA, United States of America, 94901
QR Codes are everywhere, they are on labels, packaging, business cards, and painted on buildings. QR Codes simplify the way consumers access information. When scanned it will open a webpage or trigger an action like; send a text, show a video, or tell a story. The possibilities for using QR Codes are endless. All of today’s smartphones have a built-in scanner so scanning a QR Code is simple.
Your bottle is your roving billboard, it represents your brand, your product, and about you. Adding a QR Code to your label is easy and gives almost endless options on engaging your consumers.
About QR Codes:
QR is short for Quick Response; they work just like barcodes at the supermarket and consist of black squares and dots which represent pieces of information.
Scanning a QR Code With A Smartphone:
It’s simple. Open the camera on your smartphone like you're taking a picture, point it at the QR Code “don’t take a picture” your camera will automatically scan the QR code. It’s that simple.
Give it a try, scan this QR Code and it will bring you to the Wine Industry Network home page.
Three Use Cases for Using QR Codes:
It’s a very typical situation where a consumer is at the grocery store, they pick up something for dinner then go searching for a bottle of wine. They are having fish and decide to look for White Zinfandel or Sauvignon Blanc. So many choices on the shelf but a catchphrase on a bottle next to the QR code catches their attention. The catchphrase says “Best with Fish scan to see our recipe”. Curious the consumer scans the QR code, reads the recipe has it sent to their email, reads about your winery, and signs up to receive notifications from you.
A consumer is having a dinner party. They bring out a bottle of your wine, it’s a bottle of one of your high-end reserve wines. The catchphrase next to the QR Code says “Meet our Winemaker” the customer scans the QR code and it pops a video and the Winemaker tells a story about your wine.
You have a couple of friends over and pull out a bottle of wine. The catchphrase next to the QR Code says “Learn How to Taste Wine”. When scanned it pulls up a video that’s posted on your website on the best way to taste wine.
Some Technology behind the QR Code
If you want to put a geographical limit on where consumers can trigger an action by scanning a QR Code you can add geofencing. Geofencing only allows users within a predefined geographical area to receive a response when scanning a QR Code. As an example, there’s no point in giving someone a free tasting if they live 2,000 away from your Vineyard.
You can track the number of people who went to your website by scanning your QR Code.
QR codes are everywhere, they are the gateway for customers to get to know more about you, your products, buy from you, and build consumer loyalty. You can use QR Codes in many creative ways, the possibilities are almost endless. Don’t limit the QR code to your bottle include them to your brochures and tasting room menus. Give it a try and you'll be pleasantly surprised with the result.
About the Author: Steve Knaebel, President, Redtie International
Redite
Located in Marin County California we have provided services in the wine industry for more than 6 years.
Redtie is an advanced text solution that provides a safe and secure way to text attachments that have confidential information like contracts or documents that could contain PII information. With Redtie attachments are stored and accessed from a secure cloud and not sent or stored on the receiver device.
You can text from a phone tablet or computer
For Suppliers: Where communication is urgent texting with Redtie gives you a message open rate of 98% and a read rate within 3 minutes. In addition to read receipt and message archiving.
For Wineries: With Redtie you can stay closely connected with your customers by sending a text message with an on the fly video to just a few or hundreds of customers at one time. And you can do it from a dedicated text number and on a laptop, tablet, or phone.
Learn more about Redtie by going to www.getredtie.com
About Steve Knaebel
Steve is the President of Redtie
Title | Name | Phone | Extension | |
---|---|---|---|---|
President | Steve Kanebel | steve@ephrontech.com | 4154071431 |
Locations | Address | State | Country | Zip Code |
---|---|---|---|---|
Redtie | We're Remote Working , Santa Rosa | CA | United States of America | 94901 |