899 Adams St. Suite G-2, St. Helena, CA, United States of America, 94574
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Prescience - the 2025 SVB DtC Report Is Next Tuesday
The Annual SVB Videocast is next Tuesday, June 17th.
Why should you listen?
Prescience. Read below, please.
The following is the blog post I made on April 28th, 2019, before the DTC videocast. There hasn't been a single edit. The underscored part is exactly as written 6 years ago.
The wine business is far more complex than people think. It's a maze of complexities with different models, varying paths to the consumer, pressure from federal, local, and state regulations, a lack of good information, controlling power in a small numbers of hands and changing consumer demand. Oftentime decisions are made with the love of the product in mind, versus a business decision being made with financial returns in mind.
Perhaps the greatest risk we should all be most worried about is our tendency to continue on on a path that's successful. If it works, we keep riding the trend as far as we can, until the strategy fails. In an industry that takes 5 years to get a fully mature yield, shouldn't we be making decisions with a view to meeting the future instead of reacting to the present? Where will things be in 5 years? I guarantee the industry 5 years from now will look very different than it does right now, so the strategies that are starting to wobble today, will be on life support five years from today.
THAT ... is why you should register for the 2025 report and videocast.
You won't want to miss the commentary from the experts on the panel. Busy at that time? Register anyway and receive the report and replay—completely free, as it has been for over 25 years.
By registering for our live event, you’ll also gain priority access to the 2025 Direct-to-Consumer Wine Survey Report and on-demand event replay.
Virtual Event Details
Tuesday, June 17, 2025
9:00 am – 10:30 am PT
Our exclusive panel of wine industry innovators will include:
- Paul Mabray – CEO, Pour Now
- Rob McMillan – EVP & Founder, Silicon Valley Bank Wine Division
- Andrea Myers – Director of DTC Sales & Marketing, Round Pond Estate
- Justin Noland – VP of Digital Experience, Treasury Americas
Register today and join us for another thought-provoking virtual gathering.
About
For nearly 30 years, Silicon Valley Bank has been dedicated to providing global financial services to some of the most innovative and entrepreneurial companies in the technology, life science, venture capital and premium wine industries. Our experience with these industries affords us a deep understanding of our clients' business models and a high level of comfort with the business cycles inherent to these dynamic markets.
Silicon Valley Bank offers a full range of sophisticated banking and investment services, but what sets us apart from other banks is our innovative approach and deep commitment to helping entrepreneurial companies of all sizes, and at all stages, grow their businesses around the world.
Over the years, we've built an unparalleled network of relationships with companies, service providers and venture capital. Silicon Valley Bank helps clients gain access to the right people and the right resources to achieve their goals.
Wine Division
When formed in 1994 to serve premium wineries and vineyards, Silicon Valley Bank's first wine industry office stood as the only banking office in the United States dedicated exclusively to the premium wine industry. Today Silicon Valley Bank's Wine Division is the leading provider of financial services to wineries and vineyards in the western United States, with over 300 winery and vineyard clients, and growing, in Napa, Sonoma, the Central Coast of California, Oregon and Washington.
Silicon Valley Bank's premium wine specialists are a unique group they are experts in the wine industry and understand that the winemaking business is like few others. They have a thorough appreciation for the rewards that come from winemaking, but also understand the risks and challenges faced by vintners. You'll find that our team of 35 professionals is enthusiastic about helping you turn challenges into opportunities.
Contact
Contact List
| Title | Name | Phone | Extension | |
|---|---|---|---|---|
| Division Relationship Mgr - Founder, Wine Division | Rob McMillan | rmcmillan@svb.com | 707-967-1367 | |
| Wine Division Manager | Bill Stevens | wstevens@svb.com | 707-967-1373 |
Location List
| Locations | Address | State | Country | Zip Code |
|---|---|---|---|---|
| Silicon Valley Bank | 899 Adams St. Suite G-2, St. Helena | CA | United States of America | 94574 |
List of Locations
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