SKU Agency (@sku-agency)

7600 Chevy Chase Drive Bldg 2, Ste 300, PMB# 340, Austin, Texas, United States of America, 78752

http://www.skuagency.com/wine

(512) 960-3850

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How to maximize your DtC wine sales

July 18, 2023
Direct-to-Consumer (DtC) wine sales have become an increasingly important avenue for wineries to reach their customers directly and build long-lasting relationships. Simply, a DTC sales funnel represents the stages of a customer's journey with your winery. 

🍇 Top of the Funnel: At this stage, you have tasting room visitors and prospective customers who discovered you through referrals, social media, reviews, or search engines.

🍷 Middle of the Funnel: These qualified buyers have engaged actively with your brand. They may have visited your website or tasting room, indicating an intent to purchase (approximately 30% conversion rate).

🍾 Bottom of the Funnel: We find your esteemed wine club members here along with potential customers who have added products to their cart or started checkout. They have connected with your winery, and are more likely to become customers (conversion rate of around 3-5 for ecom).

Each stage requires tailored messaging, product selection, and increased incentives to move customers further down the funnel. The ultimate goal is progressing through each stage, gradually cultivating stronger customer relationships.

Remember, acquisition and attrition are natural cycles for any DTC business. It's crucial to focus on acquiring more customers than you lose.

Use Your DTC Funnel to Boost Wine Sales 💰📈

✅Focus on long-term customer profitability rather than one-off sales.
✅Prioritize DTC customer acquisition and collaborate with the marketing team to target content and ad spending toward driving tasting room visitation.
✅Nurture customer relationships and emphasize the benefits of joining a wine club.
✅Segregate your email marketing and telesales lists based on the funnel stage.
✅Highlight potential savings as a club member on customers' purchases.
✅Gradually increase discounts and shipping incentives as customers progress down the funnel.
✅Regularly reach out to club members, even if they don't make immediate purchases, to maintain engagement and show appreciation.

By following these strategies and utilizing the DTC sales funnel, you can increase wine sales, foster customer loyalty, and create a thriving winery business.🍷🎉



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Advanced Email Marketing For Your Winery

Using our proven email marketing strategies and process, we'll help your winery grow and retain your wine club members and much more.

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Personalize Each Customer's Experience

In today's marketing world, blasting out emails to your entire customer list will result in low conversions. Personalizing your messaging by targeting your winery customers based on their purchase behavior, buying patterns and other data can help you turn those leads into sales!

Automated Email Marketing

Email marketing automation will help you send the right message to the right people at the right time, resulting in more customers opening your email, clicking through to your website and ultimately buying products from you.

Make A Great First Impression With Beautiful Emails

Our designers are the BEST! We work diligently to understand your winery's brand in order to create beautiful emails that accurately represent your winery.

Why Work With Us?

We're taking our love for wine and marrying it with our 20 years of e-commerce and email marketing experience to deliver our clients amazing results. With our team of Strategists, Designers and Copywriters, we're excited to show you what kind of growth your winery is capable of.

Also, we've generated millions of dollars in revenue for our clients from email marketing, so we can honestly say we know what we're doing :) 

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SKU Agency 7600 Chevy Chase Drive Bldg 2, Ste 300, PMB# 340, Austin Texas United States of America 78752

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