400 Aviation Blvd, Santa Rosa, CA, United States of America, 95403
Sonoma County Vintners (SCV) and Sonoma County Vintners Foundation (SCVF) today announced that Executive Director Michael Haney will step down in September 2025, marking the close of a highly impactful era of leadership and a transformative chapter in the organization’s history.
SCV will be led and supported by its Board, including SCV Board President, Prema Kerollis, General Manager of Three Sticks Winery; and Alexandra O’Gorman, SCVF President, Vice President of Community Relations for Foley Family Wines and Spirits, until a new executive director is identified.
“Michael has always led with commitment and heart,” remarked SCV Board President Prema Kerollis. “His passion, relationships, and deep care for SCV, SCVF, and the Sonoma County wine community have left a lasting mark. We are deeply grateful for his tremendous contributions and wish him the very best in his next chapter.”
Over nearly eleven years leading SCV and SCVF, Haney guided both organizations through periods of growth and transformation, while responding to ongoing challenges related to recurring wildfires and industry-wide shifts triggered by the COVID-19 pandemic.
Under his leadership, SCV strengthened its mission to support member wineries through greater political advocacy efforts, marketing initiatives, ongoing educational programs, and increased international visibility of Sonoma County wines. In addition, Haney guided SCVF’s expanded philanthropic reach across Sonoma County, collaborating with over 400 nonprofit organizations to assist residents in need.
“It has been one of the great honors of my lifetime to serve my SCV family including our amazing vintner community. Working alongside my incredible team, passionate vintners, growers, industry partners, elected leaders and nonprofits has been a true privilege. While I am stepping away from this role, I’m excited to explore new opportunities and finding new ways to support the wine community,” said Haney.
Sonoma County Vintners is a non-profit organization committed to promoting the wines and wineries of Sonoma County. Since 1946, the association has focused on building awareness of its diverse appellations and the resulting distinctive wines.
With more than 170 members ranging in size from small, family-owned wineries to large-volume corporations, Sonoma County Vintners comes together to educate, invite and entertain the public with our industry, our region and our lifestyle. Through member collaboration, we develop strategic partnerships and create promotional programs to enhance the image of Sonoma County and its wines worldwide.
We host events ranging from informal winery tastings to the large-scale Sonoma Wine Country Weekend: Taste of Sonoma every Labor Day weekend. We also strive to increase Sonoma County's presence internationally and maintain a comprehensive media relations program that attracts high-profile journalists. Working closely with other Sonoma County organizations like the Sonoma County Winegrape Commission and the Sonoma County Tourism Bureau, we aim to build the profile of Sonoma County as a premium grape-growing and wine-producing region.
Located just one hour north of San Francisco, Sonoma County provides wine lovers with an abundance of vineyards and wineries in a unique geographical setting. The County fills 1,604 square miles with a varied landscape including a dramatic Pacific coastline, the winding Russian River and beautiful countryside blanketed with vineyards.
Interested in Sonoma County Vintner Winery or Affiliate Membership? Click here.
Title | Name | Phone | Extension | |
---|---|---|---|---|
Director of Membership & Partnership Marketing | Kelley Perez | kelley@sonomawine.com | 707-522-5844 | |
Director of Communications | Sara Cummings | sara@sonomawine.com | 707-522-5849 |
Locations | Address | State | Country | Zip Code |
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Sonoma County Vintners | 400 Aviation Blvd, Santa Rosa | CA | United States of America | 95403 |