In a saturated market where traditional marketing techniques are commonplace and it seems like everything has been done, finding truly innovative ways to promote your winery or cidery in British Columbia can be a challenge. However, by embracing emerging trends, you can captivate your audience and leave a lasting impression.  

1. Augmented Reality (AR) Labels

Revolutionize your bottle labels with augmented reality technology. By integrating AR elements into your labels, you can bring them to life with interactive content, such as 3D animations, educational videos, or tasting notes. This interactive approach adds a touch of magic to your products and enhances the overall consumer experience.

2. Gamification

Tap into the growing trend of gamification to engage and entertain your audience. Gamification is applying some elements of game playing (like point scoring, competition with others, rules of play) to other areas of activity, typically as an online marketing technique to encourage engagement with a product or service. 

Develop a wine or cider-themed mobile app that includes quizzes, challenges, or virtual vineyard/orchard exploration games. Encourage users to compete, collect rewards, and share their progress on social media. Gamification not only enhances brand engagement, but also creates a sense of excitement and fun around your offerings.

Innovation in marketing requires thinking beyond the conventional and exploring uncharted territories. By embracing innovation, wineries and cideries can redefine the boundaries of traditional marketing and captivate their audience in fresh and exciting ways. 

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Town Hall Brands is a marketing and graphic design agency that specializes in branding and promoting in the areas of agriculture, beverage alcohol, food, and hospitality. Learn more at townhallbrands.com or on social @townhallbrands.

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