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Turrentine Market Update, March 2024

Waiting Game 

By Steve Fredricks 

In the ever-evolving narrative of the wine industry, the cadence of buyers’ decision making often moves to the rhythm of market cycles. The quick decisions and immediate transactions of 2021 and 2022 are behind us and have been replaced by a market where buyers, acutely aware of the consumer demand challenges, excess supply, and the luxury to gauge the development of the 2024 crop, aren’t in much of a hurry to secure their needs. This isn’t to say that supply is not moving, it is and the number of transactions is comparable to last year, but contracted quantities are less. 

In this issue, we will explore the effects of this strategic ‘Waiting Game’, and how collective breath-taking is impacting market dynamics and influencing pricing strategies from both a domestic and global perspective following our recent trip to ProWein.

In This Issue

  • International Update 2
  • Regional Highlights 3
  • Bulk Market Update 4
  • Cabernet Sauvignon 5
  • Chardonnay 5
  • Pinot Noir 6
  • Sauvignon Blanc 6
  • Other Varieties 6
  • Conclusion 7
  • Turrentine on the Road 7
  • Market Opportunities 8

 

Bulk Wine Grape Market

About

Turrentine Brokerage sells winegrapes from all California regions and wines in bulk from California and around the world.  Turrentine Brokerage serves as a trusted and strategic advisor to deliver customized solutions for growers, wineries and financiers based upon:

  • In service since 1973
  • A reputation for integrity
  • Quick response to client needs
  • Demonstrated expertise, with the most experienced team of brokers and analysts in the industry 
  • Brokering grapes and bulk wine Domestic and International
  • Proven long-term strategies from exclusive and superior market information and proprietary research
  • Unmatched expertise in long-term contracts

 

Grapes - Wines in bulk -  Strategic planning -  Global sourcing -  Processing - Casegoods

Turrentine Brokerage is dedicated to helping the California wine business by supplying accurate information about supply trends and by providing win/win negotiations. The company works with most of the wineries in California, as well as with wineries in other states and with foreign purchasers of California wines. Turrentine Brokerage also assists many of the state's leading grape growers in marketing their grapes.

 

Tel: 415/209-9463  fax: 415/209-0079 Website: www.turrentinebrokerage.com

Contact

Contact List

Title Name Email Phone Extension
President/Partner Steve Fredricks steve@turrentinebrokerage.com 415-209-9463
Vice President/Partner Brian Clements brian@turrentinebrokerage.com 415-209-9463
Broker/Partner - Grapes Erica Moyer erica@turrentinebrokerage.com 415-209-9463
Broker - Grapes, North Coast Mike Needham mike@turrentinebrokerage.com 415-209-9463
Broker/Partner - Bulk Wine Steve Robertson stever@turrentinebrokerage.com 415-209-9463
Broker - Bulk Wine William Goebel william@turrentinebrokerage.com 415-209-9463
Broker/Partner - Grapes, Central Coast Audra Cooper audra@turrentinebrokerage.com 415-209-9463
Broker/Partner - Bulk Wine Marc Cuneo marc@turrentinebrokerage.com 415-209-9463
National Sales Manager, Strategic Brands Bryan Foster bryan@turrentinebrokerage.com 415-209-9463

Location List

Locations Address State Country Zip Code
Turrentine Brokerage 7599 Redwood Blvd Ste 103, Novato CA United States of America 94945

List of Locations