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Learn About Your Customers

When you work in a tasting room you usually have a lot of information about your wines to pass along to your customers. With all the information you have to present to your customers about the wine, it is easy to give them too many facts and might end up confusing them.

Before you start talking about the wines, get some information about the people you are serving by asking them some questions. Naturally what you ask them depends on who they are:

  • Are they first-time customers?
  • Are they regular customers?

If they are regular customers, the questions you will ask them are going to be much different from the questions that you would ask first-time guests.

With first-time guests, you need to spend a little time finding out about them and their familiarity with your winery. Some of the questions you might want to ask:

  • How did they discover your winery?

If they tell you they were at another winery and the person there recommended you, ask the customers which winery they were at so that you can thank the winery.

If they were recommended by friends, find out who their friends are. If they are people who are on your list or who are regular customers, drop them an email or a note to thank them for recommending their friends. Make a note to offer them something special the next time they come into the winery.

Show an interest in new customers. Ask if they are familiar with your wines:

  • If they are, ask how they found out about them
  • If not, tell them a little about the winery while you are pouring the wines.

 Ask a few questions about their interest in wine.

  • Are the new to wine tasting?
  • Is wine a hobby of theirs?

This helps you present the information that suits their level of knowledge.

These things help personalize the visit and will bring them back.

A tip of the glass from me to you!

winery-customers

About

Turrentine Brokerage sells winegrapes from all California regions and wines in bulk from California and around the world.  Turrentine Brokerage serves as a trusted and strategic advisor to deliver customized solutions for growers, wineries and financiers based upon:

  • In service since 1973
  • A reputation for integrity
  • Quick response to client needs
  • Demonstrated expertise, with the most experienced team of brokers and analysts in the industry 
  • Brokering grapes and bulk wine Domestic and International
  • Proven long-term strategies from exclusive and superior market information and proprietary research
  • Unmatched expertise in long-term contracts

 

Grapes - Wines in bulk -  Strategic planning -  Global sourcing -  Processing - Casegoods

Turrentine Brokerage is dedicated to helping the California wine business by supplying accurate information about supply trends and by providing win/win negotiations. The company works with most of the wineries in California, as well as with wineries in other states and with foreign purchasers of California wines. Turrentine Brokerage also assists many of the state's leading grape growers in marketing their grapes.

 

Tel: 415/209-9463  fax: 415/209-0079 Website: www.turrentinebrokerage.com

Contact

Contact List

Title Name Email Phone Extension
President/Partner Steve Fredricks steve@turrentinebrokerage.com 415-209-9463
Vice President/Partner Brian Clements brian@turrentinebrokerage.com 415-209-9463
Broker/Partner - Grapes Erica Moyer erica@turrentinebrokerage.com 415-209-9463
Broker - Grapes, North Coast Mike Needham mike@turrentinebrokerage.com 415-209-9463
Broker/Partner - Bulk Wine Steve Robertson stever@turrentinebrokerage.com 415-209-9463
Broker - Bulk Wine William Goebel william@turrentinebrokerage.com 415-209-9463
Broker/Partner - Grapes, Central Coast Audra Cooper audra@turrentinebrokerage.com 415-209-9463
Broker/Partner - Bulk Wine Marc Cuneo marc@turrentinebrokerage.com 415-209-9463
National Sales Manager, Strategic Brands Bryan Foster bryan@turrentinebrokerage.com 415-209-9463

Location List

Locations Address State Country Zip Code
Turrentine Brokerage 7599 Redwood Blvd Ste 103, Novato CA United States of America 94945

List of Locations