2025: Clean Slate

By Steve Fredricks 

It is a new year and, like an Etch A Sketch, we’re hoping that the supply markets have been shaken enough over the last couple years to wipe the slate clean and allow wineries to more actively source supply in 2025. The smaller 2024 crop will help move the market cycle forward by bringing markets towards balance through reduced supply, but unlikely to greatly alter recent market dynamics until consumer demand stabilizes or increases. 

As always, Turrentine has early information on key market trends from what was delivered in our grape transactions as well as analysis of early bulk market supply and demand. Based upon the information we have, so far, these early data points indicate that wineries' and growers' efforts to reduce oversupply have been successful. We have more bulk buyers in the market and more wine is selling than last year at this time. Moreover, the conversations with wineries are more about getting deals done and less about listing their grapes for sale. 

Detailed tonnage figures will be released in the Preliminary Crush Report on February 10th. Regardless of total crop size, as always, it will be important to drill down by region and variety to know what may or may not be impactful. Following the Crush Report release, we will release our key takeaways to the markets for bulk wine and grapes in 2025.

In addition to the upcoming Crush news, it will be good to see everyone at the Unified Symposium this year and share more of our market insights. We will be in our regular spot at Booth #515, so please come say hello. Also, come and see Audra Cooper present at the Industry Hot Topics session on January 29th at 1PM. 

In This Issue: 

• Bulk Market 3 
• Cabernet Sauvignon 3 
• Sauvignon Blanc 4 
• Pinot Noir 4 
• Chardonnay 5 
• Conclusion 5 2024 
• Crop Contest 6 
• Turrentine on the Road 6 
• Share and Pair Sundays 8 
• Market Opportunities 8

Read the full market update 

Bulk Wine Grape Market