With so much uncertainty week to week caused by the increase in Corora virus cases, you may be asking yourself, 'Is this the new normal?'. Vines OS polled some clients to share what they are doing to help drive sales during this increasingly difficult time. Here's what some are doing: 

1. Sell tickets to virtual barrel tastings with mini bottles. 
2. Offer flat rate or discounted shipping - it's the number one reason for lost sales online. People don't like to pay for shipping, but they need it more than ever now. 
3. Arrange for curbside pickup or local delivery options, making it easy for members or customers to buy online and drop by to pick it up or have it delivered locally for less.
4. Sell limited tasting bookings in advance, and designate specific tables throughout the day based on limited availability. 
5. Help your customers stay connected, and bring a little fun into their lives with Virtual Tastings.
6. Set up Customer chat on your website. Sales can increase by up to 40% after chat is made available because people have questions as they are buying.
7. Promote 'Member Choice' type clubs so your members can choose what they want. You increase both sales and member happiness.  
8. Sell Gift Club memberships and Gift cards online, or run a promo for a discount on gift card purchases. 
9. Coupons, coupons, coupons - Include an extra bottle, % off a minimum case, or shipping offer. Set up a "Buy 2 and we'll include an Extra" deal ... who doesn't need a bit more wine right now?  
10. Offer members to "Double up their Club" and get an extra % off or something special on the next visit. Let them know you can deliver locally, or offer the discounted shipping. 
11. Sell Futures online 
12. On your website, make sure you have a 'pop up' that displays any current offering, and be sure it's also included on your Shop page and on your checkout pages.

Kristy Charles, who owns Foursight Wines with her husband, Joe, in Boonville, CA, has been a Vines OS customer since they started their winery, over 10 years ago. “We’re adjusting to a whole new world! It’s strange not to have a tasting room open. Many of our wine club members are now requesting that we ship and we’ve been taking quite a few online orders. We’ve never had to use curbside pickup before, but Vines OS makes it easy for customers to choose this option when checking out. We’re also using the new Pop Up Promo feature for the first time to immediately communicate our special offers.” Charles also added a new Chat feature for their site. “Being able to answer questions live when a customer is placing an order is great. We’d been thinking about adding Chat functionality for some time, but now, it’s more important than ever.”

If you need help you can learn more about how Vines OS can help you with online sales, POS, club, and tastings,  or reach out for a Private Vines OS Demo.