5915 El Camino Real, Atascadero, California, United States of America, 93422
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Sustainable Tasting Room Tips
Your tasting room may be the most customer-facing facet of your wine business. This makes it the perfect setting to display your dedication to sustainability.
Provide visual cues to let your guests know that the wine they sip is more than delicious – it’s environmentally and socially responsible.
Get inspiration from this Marketing Tip to share your commitment with your guests in fun, decorative ways.
Sign Sustainably
Communicate what your business values by using eye-catching signage.
On a recent Team trip to Oso Libre, we could immediately see that they are passionate about sustainability.
Their passion is seeded throughout every area of the tasting room. From sustainable signs posted on the fence line, to informational pieces hung inside, outside, and even in the restrooms, every wall has a message that connects guests what sustainability really means to Oso Libre.
Curious tasters are enticed by in-depth material that welcomes them to dig a little deeper and learn about exactly how the brand embodies sustainability.
Do You Sell Sustainability?
Your hospitality staff have the power to make a lasting impression on your visitors. The tasting experience they provide helps build your brand!
Do your hospitality staff have the knowledge to talk about your dedication to sustainability?
Share these three free tools to help them learn how.
1. Book a Live Sustainability Training
This training module will help your team:
- Learn what sustainability really means in the wine industry.
- Identify 7 specific ways YOUR brand practices sustainability.
- Share this knowledge with your customers to increase sales.
Reach out to whitney@vineyardteam.org to book yours today.
2. Use the Free Online Course
The free, 30-min online course is a simple yet powerful free tool that will teach your team about:
- Sustainability in the wine industry.
- The SIP Certified program.
- How to tell your Sustainable Story to increase sales.
Click here to take the course.
3. Use the Worksheet
Bring the worksheet to your next staff meeting so you can write your Sustainable Story together!
After completing it, you’ll have 7 specific examples of how your brand practices sustainability – i.e., your Sustainable Story.
Print & fill version | Electronic version
Sustainable Story SIP Certified Vineyard Team sustainable sustainable winegrowing sustainable viticulture tips marketing tips social responsibility
About
Keeping up-to-date with the latest sustainable winegrowing practices can be hard...but it doesn't have to be.
What started as a small grower group’s desire to educate and guide themselves towards sustainable winegrowing practices has become Vineyard Team, an internationally recognized leader in the sustainability movement.
Since 1994, the 501(c)-3 non-profit has served its membership of farmers, winemakers, and industry partners by creating an educational network with the leadership of its staff and board of directors to help growers save resources and money, all while cultivating valuable relationships.
Who Are We: Read about our 5 programs
Mission
Vineyard Team will identify and promote the most environmentally safe, viticulturally and economically sustainable farming methods while maintaining or improving the quality and flavor of wine grapes.
The Team will be a model for wine grape growers and will promote the public trust of stewardship for natural resources.
Demonstration Projects
Demonstration projects help growers learn about new management techniques, successfully adopt new practices, and minimize risk.
Staff, technical advisors (University of California Cooperative Extension/university professors), and growers collaborate to implement specific practices and share the results with the winegrowing community.
Click here to read more about the Demonstration Projects Vineyard Team has been involved with.
Contact
Contact List
| Title | Name | Phone | Extension | |
|---|---|---|---|---|
| Executive Director | Beth Vukmanic | beth@vineyardteam.org | 805-464-4851 | |
| Outreach & Education Coordinator | Hayli Macober | hayli@vineyardteam.org | 805-464-4849 | |
| SIP Certified Coordinator | Whitney Brownie | whitney@vineyardteam.org | 805-464-4850 |
Location List
| Locations | Address | State | Country | Zip Code |
|---|---|---|---|---|
| Vineyard Team | 5915 El Camino Real, Atascadero | California | United States of America | 93422 |
List of Locations
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