5915 El Camino Real, Atascadero, California, United States of America, 93422
Here are some tips on how to regularly create content that entices, educates, and inspires your audience. We will show you real life examples from 3 SIP Certified brands. Plus, discover ways to create compelling social media Reels!
Regularly posting content on your social media keeps your brand in the eyes and minds of your followers.
It’s a good idea to stay active on your business’s social media accounts, but the idea of constantly creating fresh content can be daunting.
Have you heard of food disconnect? It's a term used to describe the average consumer's lack of knowledge about where their food comes from and how it's made. When it comes to wine, most people only see the finished product in the bottle.
Use your brand's presence on social media to give an intimate look at all of the care that goes into taking your customers' favorite wines from the vine to the tasting room.
Check out how these 3 SIP Certified brands use their social media presence to create valuable and pause-worthy content.
Enchant & Entice
Exquisite views and architecture, harvest activities, and a look at what’s going on in the tasting room at Villa San Juliette (@villasanjuliette) tempt followers to pay them a visit this season!
Anyone who follows Bon Niche Cellars (@bonnichecellars) knows that they can always count on two things from their posts: learning something new and seeing adorable animals!
Express & Inspire
Foxen Wines (@foxenwines) uses their voice on social media to express their dedication to the social component of sustainability and thank the instrumental people behind their wines.
Tips to Create Great Instagram Reels
Vineyard Team’s newest team member, Hayli, has passion and talent for creating content that is compelling and aesthetically pleasing. We asked her for her top 3 tips for creating captivating Reels (short videos, often featuring text and catchy tunes). Here’s what she said:
“While I love carousels, infographics, and even simple and beautiful photos, Reels bring content to life. Reels offer a unique way to showcase content and allow viewers to feel like they're right there with us, experiencing everything in real-time.” – Hayli Macomber
1. Prep-work.
I always get multiple 5- to 15-second video clips during our in-person events. Capturing diverse moments is important.
For example, at a Tailgate meeting, I’ll take videos of the presenter, panel discussions, the vineyard, attendees networking and enjoying coffee, animal visitors... even a scan of the packed parking lot! These pieces create the "story" later.
Tip: Get video from different angles and directions so the movement isn't repetitive.
2. Music.
Music plays a significant role in our lives, and Reels are no exception!
If I hear music in a Reel that catches my attention, I save the audio (at the bottom right of every Reel with audio, there is a small square image – you can click on it and save the audio for later).
It's also good to keep an ear out for trending audio and mix that in... while it's still trending, of course :)
Tip: To build a good audio collection, spend 10 minutes each week scrolling through Reels and saving audio.
3. Timing.
Music creates the flow of a Reel – I like to change from clip to clip with the beat.
It's also good to make sure none of the clips are too long in comparison with the others (i.e. one is 10 seconds and the next one is 3 seconds). If you have a longer video, try splitting it up – use the clips in different sections of the Reel.
Tip: In "Edit Video" (bottom left), use 2 fingers to zoom in on the video and audio. This helps transition from clip to clip at the perfect moment!”
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Vineyard Team SIP Certified sustainable winegrowing marketing tip social media marketing Sustainable Story Instagram Instagram Reels podcast Sustainable Winegrowing Podcast
What started as a small grower group’s desire to educate and guide themselves towards sustainable winegrowing practices has become Vineyard Team, an internationally recognized leader in the sustainability movement.
Since 1994, the 501(c)-3 non-profit has served its membership of farmers, winemakers, and industry partners by creating an educational network with the leadership of its staff and board of directors to help growers save resources and money, all while cultivating valuable relationships.
Vineyard Team will identify and promote the most environmentally safe, viticulturally and economically sustainable farming methods while maintaining or improving the quality and flavor of wine grapes.
The Team will be a model for wine grape growers and will promote the public trust of stewardship for natural resources.
Demonstration projects help growers learn about new management techniques, successfully adopt new practices, and minimize risk.
Staff, technical advisors (University of California Cooperative Extension/university professors), and growers collaborate to implement specific practices and share the results with the winegrowing community.
Click here to read more about the Demonstration Projects Vineyard Team has been involved with.
Title | Name | Phone | Extension | |
---|---|---|---|---|
Executive Director | Beth Vukmanic | beth@vineyardteam.org | 805-464-4851 | |
Outreach & Education Coordinator | Hayli Macober | hayli@vineyardteam.org | 805-464-4849 | |
SIP Certified Coordinator | Whitney Brownie | whitney@vineyardteam.org | 805-464-4850 |
Locations | Address | State | Country | Zip Code |
---|---|---|---|---|
Vineyard Team | 5915 El Camino Real, Atascadero | California | United States of America | 93422 |