Does your staff know what it means to be SIP Certified sustainable?

Sustainability is being talked about more and more these days, but we often hear from our members that they don’t always know how to communicate sustainability effectively.

When it comes to customers, while 7 out of 10 US adults prioritize purchasing food with a sustainability component, one-fourth of these individuals can’t actually articulate sustainability.

The good news is, research shows that understanding what makes a wine sustainable can increase sales!

This creates the prefect educational opportunity.

So, we created a training module to help your team:

• Learn what sustainability really means in the wine industry.
• Identify 7 specific ways YOUR brand practices sustainability.
• Share this knowledge with your customers to increase sales.

Since this training was created to be specific to your brand, we encourage you to invite your viticulturalist, winemaker, general manager, and anyone else who is familiar with your production practices.

This training is perfect for any customer-facing role. Sales, marketing, and hospitality staff can all benefit from being able to tell your customers what it means to be sustainable.

Ready to book your FREE 30-minute, live training? Reach out to whitney@vineyardteam.org.

Not SIP Certified yet? Take the FREE Self-Assessment!

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