5915 El Camino Real, Atascadero, California, United States of America, 93422
Businesses are vital contributors to the communities they serve. Beyond stimulating the economy and creating jobs, many business owners go the extra mile by creating a meaningful philanthropy program. Their efforts profoundly impact facets of the community that need support the most.
Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show your customers that you share their values.
Meaningful corporate social responsibility (CSR) strategies give businesses the opportunity to connect with community members, improve company culture, and cultivate consumer trust, all while doing good for causes they believe in.
This week’s Marketing Tip tells the Sustainable Story of how Oso Libre demonstrates tremendous Social Responsibility through the Por Vida Foundation.
Supporting 4 Worthy Causes
Oso Libre’s founders, Chris and Linda, started the Por Vida Foundation in 2011 to support causes that are near and dear to their hearts.
By using funding streams from multiple winery activities, they support:
This means that Oso Libre’s guests and customers are giving back to these deserving causes, too!
The proceeds from many weekend tasting fees and private events at Oso Libre are turned into charitable donations through the Por Vida Foundation.
In the tasting room, the Votive Candle Offering welcomes visitors to light a candle and use the offering box to support these causes.
Proceeds from sales of their Solera wine bottles are also donated. This is a special blend that the winery makes every year. It is treated like a growler at a brewery: Members can bring their empty bottle back to the winery to have it filled with the latest vintage.
Their foundation is a tool to help them give back and inspire their supporters to join in the good feeling of philanthropy.
We are here to help you tell your customers how your brand protects natural and human resources with the Sustainable Story program.
This simple yet powerful free tool helps you tell your own personal sustainable message. And it just got better with a new online course. Go to the show notes, click the link titled Tell Your Sustainable Story to sign up, and start writing yours today!
Until next time, this is Sustainable Winegrowing with the Vineyard Team.
SIP Certified Vineyard Team Sustainable Sustainable Winegrowing Sustainable Story Sustainable Stories Social Responsibility Por Vida Foundation Oso Libre
What started as a small grower group’s desire to educate and guide themselves towards sustainable winegrowing practices has become Vineyard Team, an internationally recognized leader in the sustainability movement.
Since 1994, the 501(c)-3 non-profit has served its membership of farmers, winemakers, and industry partners by creating an educational network with the leadership of its staff and board of directors to help growers save resources and money, all while cultivating valuable relationships.
Vineyard Team will identify and promote the most environmentally safe, viticulturally and economically sustainable farming methods while maintaining or improving the quality and flavor of wine grapes.
The Team will be a model for wine grape growers and will promote the public trust of stewardship for natural resources.
Demonstration projects help growers learn about new management techniques, successfully adopt new practices, and minimize risk.
Staff, technical advisors (University of California Cooperative Extension/university professors), and growers collaborate to implement specific practices and share the results with the winegrowing community.
Click here to read more about the Demonstration Projects Vineyard Team has been involved with.
Title | Name | Phone | Extension | |
---|---|---|---|---|
Executive Director | Beth Vukmanic | beth@vineyardteam.org | 805-464-4851 | |
Outreach & Education Coordinator | Hayli Macober | hayli@vineyardteam.org | 805-464-4849 | |
SIP Certified Coordinator | Whitney Brownie | whitney@vineyardteam.org | 805-464-4850 |
Locations | Address | State | Country | Zip Code |
---|---|---|---|---|
Vineyard Team | 5915 El Camino Real, Atascadero | California | United States of America | 93422 |