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Vinoshipper announces SMS integration with SimpleTexting

Vinoshipper announces SMS integration with SimpleTexting 

Windsor, CA - December 5, 2024 Vinoshipper, the leading DTC and compliance platform for the beverage alcohol industry, today announced a new integration with SimpleTexting, North America's leader in compliant SMS beverage alcohol marketing. Developed in partnership with VinterActive, an industry leader in DTC wine marketing, this integration empowers businesses using the Vinoshipper platform to leverage powerful SMS messaging capabilities designed specifically for the industry. 

"At Vinoshipper, we're constantly seeking innovative ways to help our clients build stronger relationships with their customers," said Terra Jane Albee, Director of Client Success at Vinoshipper. 

"Our mission is to help any alcohol brand delight customers and grow sales with compliant text messaging," added Aylin Theodore, Partner Manager at SimpleTexting. "That's why we partnered with VinterActive to bring this solution to Vinoshipper clients." 

This integration comes at an important time in the evolution of e-commerce communication. With SMS marketing demonstrating 98% open rates and response rates 7.5x higher than email, it has become an essential channel for customer engagement. For beverage alcohol businesses, where timely communications about allocations, special releases, and shipping updates are crucial, this integration provides a powerful new tool for growth. 

The Vinoshipper-SimpleTexting integration includes: 

  • Real-time transactional texts like order receipts & shipping updates 
  • Pre-built segments to personalize & target SMS promotions
  • Pre-built tools for growing opt-in SMS lists 
  • Fully customized for any alcohol brand 
  • Live expert support from SimpleTexting & VinterActive 

The integration is now available for immediate installation at the VinterActive App Store. Learn more here: https://www.vinteractive.com/simpletexting-for-vinoshipper


About Vinoshipper
Vinoshipper is the leading DTC and compliance platform for the beverage alcohol industry. Providing integrated solutions for POS, club management, e-commerce, and shipping, Vinoshipper enables producers to sell and ship their products directly to consumers across the United States, making it the trusted choice for thousands of beverage alcohol producers nationwide. Visit vinoshipper.com to learn more.


About SimpleTexting
SimpleTexting is a text messaging platform providing businesses with a powerful yet user-friendly approach to text messaging. With capabilities for mass texting and one-on-one conversations all in one dashboard, SimpleTexting helps more than 17,000 customers drive more sales and meet customers’ needs faster. Visit simpletexting.com for more information.  


About VinterActive
VinterActive LLC is a certified partner of SimpleTexting and Vinoshipper. A wine industry leader since 2002, VinterActive’s VinQuest™ Research has helped thousands of brands profit from the best practices of DTC wine marketing. VinterActive’s award-winning PreferencePro™ automated wine marketing system has generated millions of dollars of revenue for large and small wineries across the U.S. Visit vinteractive.com for more information.


Media Contact: Adrienne Harrison | Communications Manager | pr@vinoshipper.com 

text marketing marketing ecommerce dtc

Vinoshipper 2025 National Direct Sales Report

Event Type: Webinar

Event Date: 01/16/2025

Benchmarking growth & innovation across America’s beverage alcohol producers

Join Vinoshipper on January 16th for an in-depth presentation of the first comprehensive national study of America’s beverage alcohol producers. This webinar will combine real transaction data from over 3,000 Vinoshipper clients with fresh survey insights to provide an unprecedented view of direct sales trends, challenges, and opportunities across the industry.

Don’t miss this unique opportunity to gain valuable insights that can drive your direct sales strategy in 2025.

January 16, 2025 @ 11:00 am - 12:00 pm PST

Register Now

Vinoshipper Launches 2025 National Direct Sales Survey: A Comprehensive Industry Study

Windsor, CA – November 27, 2024 Leading beverage alcohol direct sales platform, Vinoshipper, in partnership with Wine Industry Network, announces the launch of its “2025 National Direct Sales Survey & Industry Insights Report.” This pioneering initiative combines real transaction data from over 3,000 producers with fresh industry insights to create a comprehensive analysis of America’s beverage alcohol direct sales landscape.

Producers are invited to participate in this brief 5-15 minute survey, which will remain open through December 20, 2024. The findings will be presented in a detailed webinar on January 16, 2024.

The survey examines critical areas driving industry growth: current market trends, revenue optimization strategies, digital solutions, and proven approaches that deliver direct sales success.

“With Vinoshipper data we have a unique opportunity to create an unparalleled view of direct sales across the US,” says Taylor Harrison, Analyst. “In our January webinar, we’ll combine this data with survey findings to deliver actionable intelligence that helps producers with their direct sales strategies in 2025.”

Producers interested in contributing to this valuable industry resource can access the survey immediately. The complimentary webinar, presenting the complete findings, will be held on January 16th.

To participate in the survey, click here and register for the webinar presentation here.

About Vinoshipper Vinoshipper is a comprehensive technology solution provider for the beverage alcohol industry, offering services including POS systems, wine club management, e-commerce, and wholesale operations support. With a focus on compliance and user-friendly design, Vinoshipper empowers producers to grow their businesses efficiently and effectively. Visit vinoshipper.com to learn more.

DTC Survey

Visit Vinoshipper at WIN Expo booth 632: Your Complete Winery Sales Solution

For 18 years, you've known us for compliance - now discover how we've evolved into the industry's most comprehensive direct sales platform. Our team is ready to show you how we can streamline your entire operation, from point-of-sale to multi-state compliance.

At booth 632, we'll be showcasing our Vinoshipper POS software and hardware - a complete solution that integrates seamlessly across all sales channels. If you're looking for a single platform to manage all your direct sales channels, we'll be happy to show you how our POS system can work for your business.

We're also excited to share our new Compliance Management Services (CMS), providing a third option in compliance solutions, joining ShipCompliant and Avalara. If you're currently managing compliance in-house or using a service that isn't meeting your needs, come learn how our expertise can make a difference.

We understand that changing systems or choosing a new sales platform can feel daunting. That's why we've brought together our most experienced team members to meet with you:

Meet our team at Booth 632:  

  • Steven Harrison – Chief Executive Officer and Founder
  • Arthur O’Connor – Chief Operating Officer
  • Terra Jane Albee – Director of Client Success
  • Matt Gibson –  Mobile App Developer
  • Adrienne Harrison – Communications Manager

Stop by Booth 632 anytime during the convention to see how we can best support your business. Let us show you why more wineries are choosing Vinoshipper as their complete direct sales solution.


Vinoshipper has been the leading compliance and direct sales platform for US wineries for the past 18 years. We built our business on making things simple and user-friendly, taking the complexity out of direct wine sales.

Our platform offers everything together in one place - e-commerce, POS, club management, compliance, wholesale, out-of-state licensing, out-of-state reporting, product registration, reports, and marketing integrations. With seven-day-a-week customer support, you can count on us to help manage all aspects of your direct sales business and have the support when you need it.

We've invested in one of the largest development teams in the industry and built our platform on rock-solid technology for one reason - to make sure everything just works. No downtime, no missed sales, no headaches. We provide a reliable platform you can trust to run your business.

From small wineries selling a few hundred cases to national brands moving serious volume, we scale our services to fit your business. Whatever your size, whatever your needs, we've got you covered.

Vinoshipper – Expand direct sales. Simplify compliance. Build relationships.

www.vinoshipper.com

Compliance Management Services Point of Sales POS DTC Sales

6 tips for mastering wine club releases

Guide to mastering wine club releases

Managing club releases can often feel overwhelming, but with Vinoshipper, it doesn’t have to be. Whether you are a club manager or jack of all trades, Vinoshipper helps you prepare and charge hundreds or thousands of orders effortlessly. It handles customizations, shipping holds, new club members, gift memberships, and declined card follow up with ease. Vinoshipper’s intuitive, user-friendly platform addresses the unique challenges of clubs, ensuring smooth and efficient releases, so you can focus more time on building your club and delivering exceptional experiences to your loyal customers.  

Our Club Expert, Jason, has put together a helpful guide to mastering club releases, including his top tips and tricks for making each club release a success. Check out the full blog post for 6 tips and tricks to master a wine club release.

wine clubs club sales compliance POS

The best integrated winery POS: Vinoshipper vs. other solutions

When selecting a point-of-sale (POS) system for your winery, it's crucial to choose one that truly understands the complexities of the beverage alcohol business. The Vinoshipper POS does exactly that, outperforming generic systems like Square by being specifically designed to meet the evolving demands of the industry. 

For a detailed comparison of how Vinoshipper performs against generic POS systems, check out the full blog post.

POS point of sale tasting rooms

DTC Craft Wine Report: Missouri Spotlight

Vinoshipper empowers businesses throughout the United States, enabling them to extend their reach to a broader customer base. We're dedicated to assisting producers of all sizes from various wine-producing regions, ensuring they have the tools and support to grow.

Our commitment places Vinoshipper in a distinctive position to shed light on America's lesser-known yet vibrant wine regions. Prompted by a client inquiry about Missouri, we compiled a report to benefit them and others, revealing the potential within this unique wine market. Highlighting aspects from Norton as the top-selling varietal to a burgeoning club customization scene, our Missouri report offers valuable insights for producers looking to explore new opportunities.

View full report here.

dtc direct to consumer wine wine sales missouri growth

DTC Craft Wine Report: Missouri Spotlight

Vinoshipper empowers businesses throughout the United States, enabling them to extend their reach to a broader customer base. We're dedicated to assisting producers of all sizes from various wine-producing regions, ensuring they have the tools and support to grow.

Our commitment places Vinoshipper in a distinctive position to shed light on America's lesser-known yet vibrant wine regions. Prompted by a client inquiry about Missouri, we compiled a report to benefit them and others, revealing the potential within this unique wine market. Highlighting aspects from Norton as the top-selling varietal to a burgeoning club customization scene, our Missouri report offers valuable insights for producers looking to explore new opportunities.

View full report here.

dtc direct to consumer wine wine sales missouri growth

10 essential questions for your beverage alcohol e-commerce compliance partner

  1. Are compliance checks done in real time?
    Compliance checks must happen in real time to ensure a smooth transaction for the customer, and to provide a safety net for yourself. This begins with precise age verification. It's essential to confirm that only adults of legal drinking age (LDA) can make purchases online. Subsequently, compliance extends to accurately calculating and applying the appropriate tax rates, taking into account the location of the sale and the destination of the order. 

  2. Are the compliance rules automatically setup? 
    Producers should not have to worry about managing their own set of tax rates, shipping limits, and pre-purchase age verification as this easily leads to mistakes. Compliance solutions should have a built-in tax rate table, working on 9-digit zip codes, so you feel confident all taxes are correct. 

  3. Can states rules be manually bypassed?
    This should be a no brainer, if states rules can be bypassed, you should question how compliant your solution really is. The law is the law. In some applications, it can be easy to turn off quantity limits for a state and forget to turn them back on, leading to overselling, which will subject you to penalties and potentially a loss of license for that state. When a state sets its rules, those rules should be built into your compliance system and should not be manually bypassed. 

  4. Are sales tax rates customized for special alcohol rules and are they updated regularly? 
    Sales taxes are voted on and changed throughout the country all the time. Cities, counties, and states are all able to change their tax rates on alcohol. This needs to be reflected in your tax table, or you may be mis-reporting tax to a certain municipality. When tax rates change, your compliance solution should change with them. If a city votes to be a dry city, shipments may have to be stopped going to those cities immediately. Charging sales tax on alcohol is not as easy as just using the general retail rates published by the state. 

  5. Are states that prohibit direct sales automatically blocked from having products shipped into them prior to processing? 
    There are US states that strictly prohibit the shipping of wine – Mississippi and Utah. There are additional states that only allow wine shipped if the customer ordered the wine on-site – Delaware, Arkansas, Rhode Island. Several states prohibit the direct shipping of spirits and beer. These states should be fully blocked within your compliance system and not be manually overwritten.  

  6. Are special beverage alcohol fees built into transactions rather than set up as special SKUs, such as a transportation fee (CO) or recycling fees (CA)? 
    Colorado released a transportation fee in 2022 and California launched its recycling fees in 2024. These both need to be calculated at checkout and reported to the state. Non-alcohol e-commerce systems such as Shopify and Square will not have these alcohol specific fees built in, and therefore will require manual calculation. The best compliance systems will have alcohol fees built in, along with thought out ways to report the fees.  

  7. Are reports provided to file with states yourself? 
    Utilizing an alcohol-focused e-commerce system ensures your data is readily available for automated report generation. Conversely, non-alcohol-specific platforms may not automatically calculate critical metrics like liters sold, potentially increasing compliance reporting errors. 

  8. Is report filing included in the services? 
    What’s better than accurate reports? An e-commerce provider that will file compliance reports for you since they already have all the data in the system! Having to use an outside compliance company means greater movement of data, an increased risk of error, and working with yet another vendor. Choose a compliance partner that is also your e-commerce partner. 

  9. Is there a late fee guarantee? 
    If you are paying a 3rd party provider to do your filing for you, there should be no late filings, and if there are, your provider should be on the line. Having your e-commerce and compliance under one roof ensures the compliance partner always has the most up to date data and can pull that data at a moment's notice. No more late fees, and your compliance partner should be on the hook for guaranteeing that. 

  10. Is there a need to worry about dry zip codes, quantity limits and if the limit is per person or per address etc?
    It is a worry that everyone has. A producer in Florida may not be aware of a changing dry county in Alaska, let alone know how to build that into their e-commerce compliance solution. Your compliance solution should handle this for you, allowing you to sell worry free, at all times. 


Final thoughts

In today's modern economy, establishing a strong online presence is paramount for the success of any business. Yet, navigating through intricate state regulations while maintaining compliance can be daunting. Nonetheless you deserve to feel secure and confident when selecting an e-commerce provider.  

That's where Vinoshipper comes in.  

With Vinoshipper, you can navigate the intricate regulations, ensuring every transaction is conducted in accordance with federal and state compliance rules. And as of 2024, Vinoshipper is the only beverage alcohol e-commerce provider that combines direct sales tools with built-in compliance filing for sales on producers' licenses. 

When choosing an e-commerce provider, don't compromise on compliance. Trust Vinoshipper to provide the comprehensive solution you need to thrive in the beverage alcohol industry. With Vinoshipper, you can confidently embrace the online realm and unlock the full potential of your business. 


https://www.vinoshipper.com/blog-posts/essential-questions-e-commerce-compliance-partner

compliance dtc direct to consumer tax reports

The Best Point-of-Sale (POS) System for Your Winery in 2024

When launching or expanding your winery's direct sales, you're likely to face various regulatory challenges, including taxes, recycling fees, and shipping limits. These can become potential stress points for both new and growing ventures 

Vinoshipper simplifies this for you. We ensure every sale is compliant, managing the correct taxation, collection, remittance*, and simplified reporting. With us, each sale is worry-free and compliant. 

Choosing how to sell—whether directly at your winery, online, or through a wine club—starts with the right POS system. Vinoshipper offers versatile POS solutions tailored for 2024, designed to support sales anywhere, anytime. 

Explore the top POS options offered by Vinoshipper for a seamless, compliant selling experience for your winery. 

iPad with card reader

The iPad POS system is a classic choice for wineries, offering versatility and convenience. Easily access and manage customer details including club memberships, address changes, and card updates. It can easily be rotated to face the customer, allowing them to verify their information and order, as well as add tips. Integrated with a card reader, it supports various payment methods including swipe, insert, tap, Apple Pay, Google Pay, and more. 

Key benefits

  • Facilitates complimentary tastings.
  • Accepts a wide range of payment types.
  • Enhances the tipping process.
  • Supports barcode scanning for efficient service.

Ideal use locations

  • Tasting rooms, for an interactive customer experience.
  • Industry events, providing mobility and ease of use.
  • Throughout the winery, for versatile point-of-sale options.


iPhone

The Vinoshipper POS app transforms your iPhone into a powerful mobile sales tool. Leveraging Apple's built-in Tap to Pay (no separate card reader required), you can accept payments anywhere, from trade events and farmers markets to casual encounters during your daily dog walk. This flexibility allows you to set up sales for pickup, offer local delivery, or arrange shipping. Even more, it's perfect for creating customer relationships with the ability to manage club membership, collect payment details, and build new lifelong fans of your winery.

Key benefits

  • Utilize Apple Tap to Pay for easy transactions – no card reader required.
  • Social gatherings, like friends' birthday parties.
  • Throughout the winery for versatile selling points.
  • Effortlessly sign up new club members.

Ideal use locations

  • Farmer’s markets and retail shops for on-the-spot sales.
  • Industry events, providing mobility and ease of use.
  • Throughout the winery, for versatile point-of-sale options.
  • Literally anywhere you find potential customers!


Laptop or computer

The laptop or computer stands as the cornerstone of your wine business operations. It's the central hub where sales are made, inventory is managed, discounts are created, and club releases are initiated. The flexibility of using a laptop as a POS system, especially in the early stages of your business, should not be underestimated. It offers a powerful, all-in-one solution with minimal setup required. 

Key benefits

  • All your business tools in one accessible place.
  • Requires minimal setup, making it easy to get started.
  • Facilitates taking orders over the phone.
  • Efficiently handles bulk processing tasks.

Ideal use locations

  • At your office desk, where business management is streamlined.
  • On the tasting room counter, for seamless sales transactions.
  • Across the winery floor, ensuring operational flexibility.
  • Even from your kitchen table, proving that business can happen anywhere.


Considering a review of your POS system? We're eager to connect with you. Email us at customerservice@vinoshipper.com, and let's explore how Vinoshipper's POS can empower you to expand your sales across 40+ states. 

*Vinoshipper is a marketplace facilitator for 36 states. Vinoshipper is responsible for collecting and remitting sales tax for sales made via Vinoshipper. You may still need to submit a Sales Tax Return with zero net sales dependent upon the state. Please review our help document for more information: https://vinoshipper.freshdesk.com/support/solutions/articles/9000202264-marketplace-facilitator-sales  

POS tasting room sales iPad POS iPhone POS wine POS

About

About Vinoshipper

Vinoshipper is an end-to-end compliance, tax, and e-commerce platform that gives wineries, distilleries, and other alcohol producers the ability to sell directly to consumers while navigating the complexities of regulatory compliance and tax collection in real time. Every sale through the platform is guaranteed to be compliant.

By employing subject matter experts that work directly with regulators, the company is committed to helping producers comply with all laws, including age verification prior to purchases, state tax collection and reporting, and package tracking.

The company facilitates the expansion of direct sales across the United States for small and medium-sized producers and gives consumers more variety and brands to choose from. This helps create open and fair competition by removing barriers for independent businesses.

With more than 15 years of continual development and reinvestment in the platform, Vinoshipper is now the market leader in direct sales compliance and business software.

Headquartered in Windsor, California, Vinoshipper was launched in 2006 to help small producers. It is among the fastest-growing companies in the heart of wine country.


About our CEO & Founder

Steven Harrison is the President & CEO of Zero Link Markets, the company that operates Vinoshipper, an e-commerce and compliance platform for direct sales of alcohol products. The business facilitates small and medium-sized alcohol producers to sell and ship their products directly to consumers. He has more than 25 years working in finance and operations management and has been involved with several early-stage businesses, ranging from software companies to medical devices and consumer products.

As the co-founder of Zero Link Markets, Steven had the vision to create the Vinoshipper platform to help small businesses comply with the complex, multi-jurisdictional regulations and reporting requirements involved in selling wine, beer, and spirits.  

Sixteen years after it started in 2006, the platform is at the forefront of the Direct-to-Consumer (DTC) movement, helping to transform and modernize the industry which dates to the Prohibition era. With more than 2,500 producer clients using the platform, Vinoshipper is one of the largest compliance businesses in the country. 

When he is not helping his team with the rigorous job of compliant sales and shipping, Steven spends most weeks talking with public officials about the policy nuances related to DTC and advocating for new laws that support the safe and legal shipment of alcoholic beverages.

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Vinoshipper , Windsor California United States of America 95492

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