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New California Redemption Value (CRV) Requirements
Starting January 1, 2024, wine and distilled spirits products will be added to the California Beverage Container Recycling Program (BCRP). The Bottle Bill will require beverage containers to have a California Redemption Value (CRV) ranging from $0.05 to $0.25. Beginning July 1, 2025, producers will be required to include “CA Redemption Value,” “California Redemption Value,” “CA Cash Refund,” “California Cash Refund,” or “CA CRV” on all beverage containers sold or offered for sale in California.
The new regulations are being touted as the largest change to the California Wine Industry since the end of prohibition. And It is set to affect nearly 50% of wine producers in America – 4,400 CA wineries and 1,100 CA Type 82 Licensees (CA direct shipping license).
Despite numerous webinars hosted by CalRecycling and others, many are unaware of this significant change. Even prominent producers are being caught off guard, seemingly oblivious to what's coming. What's crucial to note is that the maximum civil penalty is also rising significantly, from $1,000 to $5,000, and in cases of intentional violations, it can go as high as $10,000.
This situation has prompted producers to contact Vinoshipper, expressing desire to cancel their Type 82 licenses. They foresee the challenges of selling in California too great in the future. This move not only impacts their operations but also means the state misses out on vital tax revenue. Consumers may also lose out on the expanded choices that Direct-to-Consumer (DTC) sales provide.
Vinoshipper Involvement
The new legislation made its debut in February 2022, and that's when it popped up on our radar. Since then, we've been closely collaborating with CalRecycle, staying ahead of the curve. Our goal? To ensure that Vinoshipper would be able to act as an agent who can handle CRV collection and payments on behalf of producers selling to California consumers using our platform, much like the Marketplace Facilitator rules.
This approach guarantees precision in collecting fees from consumers and ensures the correct remittance to the state. Plus, we've streamlined the entire process through a centralized system, slashing administrative hassles.
How Vinoshipper Can Help Beverage Alcohol Producers
For all current and future Vinoshipper clients, whether they're based in California or utilizing a Type 82 license to ship into the state, we've designed a streamlined system that simplifies the new requirements, ensuring a seamless experience.
There are two forms producers will have to fill out, sent by email:
- Beverage Manufacturer / Distributor Registration Form – to register your business with the state and to determine if you are a manufacturer or distributor. (All Wine and Spirits Beverage Alcohol Producers)
- Pay on Behalf Form – to designate Vinoshipper as the agent that collects and remits e-commerce sales CRV to the state (Vinoshipper Clients exclusively).
Current Vinoshipper clients have received this paperwork already part populated with their essential information, making it a straightforward task to complete. Once filled out, they will submit it to Vinoshipper. From there, we take charge, promptly forwarding the documents to CalRecycle, ensuring they receive a smooth flow of applications between now and the New Year.
2024 and Beyond
When transactions start on January 1st, for those who have completed their paperwork, Vinoshipper will begin collecting CA CRV from customers and remitting the CRV to the state. Clients can choose whether to pass this fee to customers or pay it themselves.
Simplified Success
At Vinoshipper, we've established ourselves on the foundation of compliance. Our platform is meticulously crafted to enhance our clients' lives, providing a user-friendly experience. We empower our clients to leverage technology's full potential while expanding their brands’ reach.
For all Vinoshipper producers, it's business as usual. You can keep selling to California customers, fully compliant within state rules. We promise you this peace of mind, it's what's we’ve built our reputation on over the years.
If you're a California seller or U.S. wine producer shipping to California with a Type 82 license and want to get ready for the 2024 changes, reach out to us at customerservice@vinoshipper.com. We're here to help you succeed.
About
About Vinoshipper
Vinoshipper is an end-to-end compliance, tax, and e-commerce platform that gives wineries, distilleries, and other alcohol producers the ability to sell directly to consumers while navigating the complexities of regulatory compliance and tax collection in real time. Every sale through the platform is guaranteed to be compliant.
By employing subject matter experts that work directly with regulators, the company is committed to helping producers comply with all laws, including age verification prior to purchases, state tax collection and reporting, and package tracking.
The company facilitates the expansion of direct sales across the United States for small and medium-sized producers and gives consumers more variety and brands to choose from. This helps create open and fair competition by removing barriers for independent businesses.
With more than 15 years of continual development and reinvestment in the platform, Vinoshipper is now the market leader in direct sales compliance and business software.
Headquartered in Windsor, California, Vinoshipper was launched in 2006 to help small producers. It is among the fastest-growing companies in the heart of wine country.
About our CEO & Founder
Steven Harrison is the President & CEO of Zero Link Markets, the company that operates Vinoshipper, an e-commerce and compliance platform for direct sales of alcohol products. The business facilitates small and medium-sized alcohol producers to sell and ship their products directly to consumers. He has more than 25 years working in finance and operations management and has been involved with several early-stage businesses, ranging from software companies to medical devices and consumer products.
As the co-founder of Zero Link Markets, Steven had the vision to create the Vinoshipper platform to help small businesses comply with the complex, multi-jurisdictional regulations and reporting requirements involved in selling wine, beer, and spirits.
Sixteen years after it started in 2006, the platform is at the forefront of the Direct-to-Consumer (DTC) movement, helping to transform and modernize the industry which dates to the Prohibition era. With more than 2,500 producer clients using the platform, Vinoshipper is one of the largest compliance businesses in the country.
When he is not helping his team with the rigorous job of compliant sales and shipping, Steven spends most weeks talking with public officials about the policy nuances related to DTC and advocating for new laws that support the safe and legal shipment of alcoholic beverages.
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| Locations | Address | State | Country | Zip Code |
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| Vinoshipper | , Windsor | California | United States of America | 95492 |
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