Vinoshipper, the nation’s largest Direct-to-Consumer (DTC) wine shipping platform with more than 3,000 clients, released its second annual report today that shows a unique and optimistic perspective on direct sales across 47 states.
February 1st – “Last year was pivotal for the American Direct-to-Consumer (DTC) wine market, with a growing number of producers coming into the direct shipping market which supports the continued expansion of direct sales,” said Vinoshipper CEO, Steven Harrison. “While some traditional markets show signs of contraction, the smaller craft producers are resilient and innovative by using a modern technology platform like ours.”
The range of data in the report includes micro to small wine and mead producers, and represents nationwide craft alcohol direct to consumer sales. The statistics are based on actual transactions and are not projections or surveyed opinion.
More details include:
This report offers insights into the American DTC wine market, serving both as a historical account and a strategy guide.
In 2023, wineries shipped to an average of 13 states, with individual state averages ranging from 6 to 23.
There was a noticeable trend of increasing average order discounts, hinting at a strategy to boost larger purchases through discounts.
Orders outside of wine clubs consistently showed a higher average order value (AOV) than club orders, suggesting an opportunity for producers to enhance their club offerings or develop more exclusive tiers to match rising customer spending habits.
Customized club orders typically included 1-2 more units than standard club orders.
There was a 6.37% increase in overall average order values in 2023, despite no change in the average number of units per order.
There continues to be a shift towards premium products, witnessed by an uptick in spending for higher-priced wines.
The sparkling white wine category saw remarkable growth, with a sales value increase of 26% and a 5% increase in liters sold.
Read the entire 22 page report here.
About Vinoshipper
Vinoshipper is the number one platform for alcohol producers looking to expand their direct sales. Its compliance engine has been backing wineries, cideries, meaderies, distilleries, and brewers, since 2006, by offering a fully compliant online store, point-of-sale, club management, and UPS integration.
About Vinoshipper
Vinoshipper is an end-to-end compliance, tax, and e-commerce platform that gives wineries, distilleries, and other alcohol producers the ability to sell directly to consumers while navigating the complexities of regulatory compliance and tax collection in real time. Every sale through the platform is guaranteed to be compliant.
By employing subject matter experts that work directly with regulators, the company is committed to helping producers comply with all laws, including age verification prior to purchases, state tax collection and reporting, and package tracking.
The company facilitates the expansion of direct sales across the United States for small and medium-sized producers and gives consumers more variety and brands to choose from. This helps create open and fair competition by removing barriers for independent businesses.
With more than 15 years of continual development and reinvestment in the platform, Vinoshipper is now the market leader in direct sales compliance and business software.
Headquartered in Windsor, California, Vinoshipper was launched in 2006 to help small producers. It is among the fastest-growing companies in the heart of wine country.
About our CEO & Founder
Steven Harrison is the President & CEO of Zero Link Markets, the company that operates Vinoshipper, an e-commerce and compliance platform for direct sales of alcohol products. The business facilitates small and medium-sized alcohol producers to sell and ship their products directly to consumers. He has more than 25 years working in finance and operations management and has been involved with several early-stage businesses, ranging from software companies to medical devices and consumer products.
As the co-founder of Zero Link Markets, Steven had the vision to create the Vinoshipper platform to help small businesses comply with the complex, multi-jurisdictional regulations and reporting requirements involved in selling wine, beer, and spirits.
Sixteen years after it started in 2006, the platform is at the forefront of the Direct-to-Consumer (DTC) movement, helping to transform and modernize the industry which dates to the Prohibition era. With more than 2,500 producer clients using the platform, Vinoshipper is one of the largest compliance businesses in the country.
When he is not helping his team with the rigorous job of compliant sales and shipping, Steven spends most weeks talking with public officials about the policy nuances related to DTC and advocating for new laws that support the safe and legal shipment of alcoholic beverages.
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Locations | Address | State | Country | Zip Code |
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Vinoshipper | , Windsor | California | United States of America | 95492 |