1625 Trancas St #2280, Napa, CA, United States of America, 94559
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Unlock Wine Club Growth: 2025 Symposium Agenda Reveals Retention & AI Strategies
vinSUITE has announced the full agenda and speaker lineup for the 3rd Annual Wine Club Symposium, the leading virtual event for winery professionals focused on driving wine club growth, boosting member retention, and leveraging AI in direct-to-consumer (DTC) operations.
Taking place online on Tuesday, July 15, and Wednesday, July 16, 2025, the Symposium features six sessions, more than a dozen speakers, and data-backed content designed to give attendees clear, tactical steps for immediate application. The event is free to attend and begins each day at 9:00 AM PDT. Register at wineclubsymposium.com or directly via GoToWebinar.
With wine clubs generating as much as 60% of DTC revenue for top-performing wineries, this year’s agenda focuses on increasing profitability through strategic customer targeting, member experience innovation, and operational efficiency.
2025 Wine Club Symposium Agenda
Day 1 – Tuesday, July 15
9:00–9:50 AM PDT— State of the Industry Panel
Exploring current market dynamics and future DTC trends
- Jason Curtis, President, vinSUITE & Orion Wine Software
- Rob McMillan, EVP & Founder, Silicon Valley Bank Wine Division
- Jen Warrington, Partner, WISE Academy
- Megan Currie, Founder, The Wine Lass
10:00–10:50 AM PDT — Top 5 Customer Segments to Target Now
Segmentation strategies that drive conversions
- Laura Simons, Principal, Simons DTC Consulting
- Cathy Huyghe, Co-Founder, Enolytics
11:00–11:50 AM PDT — Beyond the Tasting Room: Taking Your Club on the Road
How to scale impact through mobile and off-site experiences
- Liz Mercer, Partner, WISE Academy
- Featured Guest Winery
Day 2 – Wednesday, July 16
9:00–9:50 AM PDT — What Really Drives Consumer Loyalty
Explore the psychology and strategies behind long-term wine club loyalty—what works, what doesn’t, and how to build emotional brand connection.
- Brian Baker, President, Cultivar Wine
- Jason Curtis, President, vinSUITE & Orion Wine Software
10:00–10:50 AM PDT — Start to Finish: Crafting the Ideal Wine Club Texting Strategy
Texting best practices that drive 3X engagement over email
- Jennie Gilbert, Co-founder, RedChirp
- Winery Partner TBD
11:00–11:50 AM PDT — AI in Action: How Tech Is Transforming DTC Wine
Real-world winery case studies on how AI is reducing admin time, improving personalization, and increasing club engagement.
- Daniel Chapman, Founder, BottleShot.ai
- Robert Noakes, Founder & CEO, WineSpeak.ai
- Ron Scott, CTO, Enolytics
The Wine Club Symposium is ideal for wine club managers, DTC marketers, tasting room leaders, and winery executives. Participants will gain clear direction, practical tools, and expert advice to help refine existing programs or build entirely new ones.
Register now: https://event.gotowebinar.com/event/8f680451-4420-4305-8a45-c242ff0cbb6a
3rd Annual Wine Club Symposium
Event Type: Webinar
Event Date: 07/15/2025
Location: Online
This two-day virtual symposium brings together leading voices in wine club management, marketing, technology, and data to equip wineries with actionable ideas to grow membership, improve retention, and increase lifetime value.
Topics Include:
- State of the Industry – Wine Clubs
- Top 5 Customer Segments to Target Now, Proven to Drive Revenue
- WISE Academy Presents: Roadshows and Member Travel
- Beyond the Bottle: What Really Drives Wine Club Retention
- Start to Finish: Crafting the Ideal Wine Club Texting Strategy
- AI Panel
vinSUITE Now Offers eCommerce Cart Incentives
Wineries can now display on-site messages (nudges), like:
- “Add 6 bottles for free shipping”
- “Join the club and save on every order”
directly on their website while shoppers browse, encouraging higher order values and faster checkouts.
These prompts (part of CartStack’s new Retain suite) are shown at key moments, like when a visitor spends time on a page or moves to exit, helping you engage customers before they abandon their cart.
Catch the recap + webinar recording here:https://www.vinsuite.com/cartstack-retain-revenue-tools-for-wineries
Cart Incentives Are Here
Ever wish you could prompt a customer to add 6 bottles to their cart for free shipping? Now you can!
vinSUITE users now have access to cart incentives—on-site messages that appear while someone is shopping to encourage higher order value and faster checkouts.
Examples include:
- Add 6 bottles to your cart to unlock free shipping
- Join the club and save on every order
- Check out our top-rated Chardonnay before it sells out
These messages appear when visitors linger or prepare to exit—giving them a gentle nudge to complete their purchase.
We introduced cart incentives during our recent webinar with CartStack, along with their full Retain suite—a collection of new tools designed to help wineries re-engage visitors, capture more emails, and recover more revenue.
Missed the session or want a refresher?
Beyond Cart Recovery: OnSite Tactics & Tools That Generate More Revenue
Event Type: Webinar
Event Date: 04/30/2025
Location: Online
Cart abandonment is a challenge every winery faces—but what if you could prevent it before it even starts?
In this live demo, we’ll walk you through how Retain’s on-site tools help wineries proactively engage shoppers, personalize their experience, and drive more conversions before they leave your site.
We’ll cover:
- How to reduce abandonment with email capture forms that convert
- Proven ways to grow your remarketing audience with smart targeting
- Personalizing on-site messages based on shopper behavior and purchase intent
- Using urgency, dynamic offers, and exit-intent popups to turn visits into sales
- How these tools seamlessly integrate with your existing cart recovery setup
Whether you’re already using cart recovery emails or looking to start, this session will show how Retain helps wineries capture more revenue, right from the first click.
Wine Club Promotions Shouldn’t Hurt Your Margins—They Should Build Loyalty
Too many wineries default to “10% off your first shipment” as a quick fix to drive sign-ups.
📉 It attracts deal-seekers.
📉 It erodes your profits.
📉 And it rarely leads to lasting loyalty.
Here’s the truth: Discounts and incentives only work when they’re strategic. The best wine club promotions create value, not just urgency.
In this blog (a sneak peek from Chapter 1 of our Wine Club Growth guide), we break down how to design smarter, more profitable promos that:
Attract the right kind of member
Boost retention and long-term value
Feel exclusive without cutting into margins
Actually get measured for success
📖 Read it now: https://www.vinsuite.com/blog/wine-club-promotions-that-convert
Building A Winning Customer Journey Map
Event Type: Webinar
Event Date: 04/16/2025
Location: Online
Join Laura Simons, founder of Simons DTC Consulting, for an insider’s guide to crafting a customer journey that drives loyalty and sales. Learn why every touchpoint— from the first sip to the hundredth purchase—matters, and how a well-mapped communication strategy can turn casual buyers into your most devoted brand evangelists. Laura will walk you through the essential steps to designing a seamless, engaging experience that keeps customers coming back for more. Don’t miss this chance to elevate your winery’s DTC success!
Simple SEO Fixes to Get More Visitors to Your Winery
Every month, 165,000+ people search for “winery near me.” If your winery isn’t showing up, you could be missing out on visitors and sales.
We recently hosted a webinar with Connor from Kru Marketing, an SEO expert who helps wineries rank higher on Google, increase tasting room reservations, and drive more online wine sales.
To help wineries take action, we’ve put together a blog covering:
- ✅ The top 3 SEO strategies every winery should focus on
- ✅ Why your Google Business Profile is critical for search rankings
- ✅ How to create content that attracts more visitors
- ✅ The role of online reviews in getting more customers
If you’re looking to grow your wine sales and bring in more visitors, this blog is a great place to start.
Webinar: How to Sell More Wine with SEO
Event Type: Webinar
Event Date: 02/27/2025
Location: Online
Everyone wants more sales, more revenue, and most importantly more profit. But how do you actually do that? The short answer is more traffic. More traffic to your traffic to your website, more traffic to your tasting room, more visibility to your brand. SEO is the best way to profitably increase your revenue without paying for expensive Ads that cut your profits. In this webinar, we’ll walk through exactly how you can generate more revenue for your winery through SEO.Thu, Feb 27, 2025 10:00 AM - 11:00 AM PST
From Vine to Video: Leveraging UGC and Micro-influencers to Elevate Your Wine Brand
Event Type: Webinar
Event Date: 02/12/2025
Location: Online
In this webinar, we’ll explore the power of User Generated Content (UGC) and how wine brands can leverage social media creators to elevate their marketing efforts. Learn how to create a UGC strategy that builds brand trust, boosts engagement, and drives sales. Whether you're a small boutique winery or an established label, this session will provide actionable insights and practical tips for effectively incorporating UGC into your social channels, website, and digital campaigns.
Key Takeaways:
- Understanding the value of UGC for wine brands
- How to partner with creators and micro-influencers
- How to utilize UGC to enhance brand credibility and reach
- Real-world examples from successful wine brands
Join us for a deep dive into the world of micro-influencers and UGC, and leave with the tools and confidence to turn your community into your most powerful marketing asset!
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vinSUITE is the leading integrated DTC software suite spanning all of your needs.
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We are with you every step of the way during implementation and training so you can maximize your DTC strategy.
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Every vinSUITE plan includes premium support, plus a dedicated account manager committed to your success.
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Contact List
| Title | Name | Phone | Extension | |
|---|---|---|---|---|
| Software Sales | Sales | sales@vinsuite.com | 707-253-7400 | |
| Software Support | Support | support@vinsuite.com | 707-253-7400 | |
| Marketing | Marketing | marketing@vinsuite.com | 707-253-7400 | |
| Careers | Careers | careers@vinsuite.com | 707-253-7400 |
Location List
| Locations | Address | State | Country | Zip Code |
|---|---|---|---|---|
| vinSUITE | 1625 Trancas St #2280, Napa | CA | United States of America | 94559 |
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