vinSUITE has announced the full agenda and speaker lineup for the 3rd Annual Wine Club Symposium, the leading virtual event for winery professionals focused on driving wine club growth, boosting member retention, and leveraging AI in direct-to-consumer (DTC) operations. 

Taking place online on Tuesday, July 15, and Wednesday, July 16, 2025, the Symposium features six sessions, more than a dozen speakers, and data-backed content designed to give attendees clear, tactical steps for immediate application. The event is free to attend and begins each day at 9:00 AM PDT. Register at wineclubsymposium.com or directly via GoToWebinar.

With wine clubs generating as much as 60% of DTC revenue for top-performing wineries, this year’s agenda focuses on increasing profitability through strategic customer targeting, member experience innovation, and operational efficiency.

2025 Wine Club Symposium Agenda

Day 1 – Tuesday, July 15

9:00–9:50 AM PDT— State of the Industry Panel
Exploring current market dynamics and future DTC trends

• Jason Curtis, President, vinSUITE & Orion Wine Software
• Rob McMillan, EVP & Founder, Silicon Valley Bank Wine Division
• Jen Warrington, Partner, WISE Academy
• Megan Currie, Founder, The Wine Lass

10:00–10:50 AM PDT — Top 5 Customer Segments to Target Now
Segmentation strategies that drive conversions

• Laura Simons, Principal, Simons DTC Consulting
• Cathy Huyghe, Co-Founder, Enolytics

11:00–11:50 AM PDT — Beyond the Tasting Room: Taking Your Club on the Road
How to scale impact through mobile and off-site experiences

• Liz Mercer, Partner, WISE Academy
• Featured Guest Winery

Day 2 – Wednesday, July 16

9:00–9:50 AM PDT — What Really Drives Consumer Loyalty
Explore the psychology and strategies behind long-term wine club loyalty—what works, what doesn’t, and how to build emotional brand connection.

• Brian Baker, President, Cultivar Wine
• Jason Curtis, President, vinSUITE & Orion Wine Software

10:00–10:50 AM PDT — Start to Finish: Crafting the Ideal Wine Club Texting Strategy
Texting best practices that drive 3X engagement over email

• Jennie Gilbert, Co-founder, RedChirp
• Winery Partner TBD

11:00–11:50 AM PDT — AI in Action: How Tech Is Transforming DTC Wine
Real-world winery case studies on how AI is reducing admin time, improving personalization, and increasing club engagement.

• Daniel Chapman, Founder, BottleShot.ai
• Robert Noakes, Founder & CEO, WineSpeak.ai
• Ron Scott, CTO, Enolytics

The Wine Club Symposium is ideal for wine club managers, DTC marketers, tasting room leaders, and winery executives. Participants will gain clear direction, practical tools, and expert advice to help refine existing programs or build entirely new ones.

Register now: https://event.gotowebinar.com/event/8f680451-4420-4305-8a45-c242ff0cbb6a

Wine Club Symposium