If you’re taking stock of what worked well last year for wine marketers and you’re ready to do even better this year, text messaging is a great place to start.  

With open rates 4-times better and click-thru rates 5-times better than email marketing, text messaging is 20-times more effective than email as a wine marketing practice.

So, if you’re ready to supercharge your wine marketing results in 2022, here are 10 New Year’s Resolutions for Text Marketing in the Wine Industry:

1. Formally add text messaging to your marketing plan by leveraging content already created for social media and email marketing

2. Add “click-to-text” buttons to your winery website to invite online visitors to text your winery with their questions

3. Link your winery CRM to text marketing to send personalized transactional messages about orders, shipments, and appointments

4. Use QR codes in the tasting room to collect opt-in text subscribers

5. Use KEYWORDS to promote your SMS channel to social media followers

6. Add a text marketing preference form to your winery website to add text subscribers while learning their interests

7. Promote your SMS channel in every email you send by including a footer inviting customers to engage your brand via text

8. Make it easy for your entire sales team to profit from text messaging by installing a mobile app that supports instant access to your text marketing platform

9. Set up an away message, so customers always receive a quick response when they text your winery

10. Consistently engage text subscribers with 2-4 text messages/mo during the upcoming year

Some people say the definition of insanity is doing the same old things while hoping for different results. 

But the dawning of a new year is a perfect time to break old habits and replace them with something new to help you achieve your goals.

Happy Selling!

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