155 Foss Creek Circle, Healdsburg, CA, United States of America, 95448
Feeds
In-Person 5th Annual Wine & Weed Symposium Is Success
Day-long Exploration of the Confluence of Cannabis and Wine; Reimagining the Coexistence
Healdsburg, CA, August 11, 2021 – Wine Industry Network (WIN) hosted the 5th Annual Wine & Weed Symposium on August 5th at the Hyatt Regency Sonoma Wine Country in Santa Rosa, CA. Once again, professionals from the cannabis and wine industries came together to explore the latest information surrounding the impact of legalized recreational cannabis on California’s wine industry with special emphasis on how the cannabis category performed over the last 18 months.
The 5th annual symposium hosted nearly 250 attendees from the wine and cannabis industry. Twenty companies were on hand to showcase new products and services.
Terry Wheatley, President of Vintage Wine Estates and Chairwoman of the Board for CannaCraft, delivered the event’s keynote speech. Wheatley spoke to the intersection of the wine and weed industries and how each can learn and profit from the other. And with cannabis sales predicted to be at $421 million by the end of 2021, at $1 billion by 2025 and $100 billion by 2030, “Who in their right mind would not be interested in that,” she asked the audience.
Following Wheatley, a talented line-up of expert speakers from both industries discussed a wide range of data analysis and business opportunities: cannabis market data, the beverage industry’s increased investment in cannabis, cannabis consumer purchasing trends, and the future of dual cannabis-wine tourism—among several other topics.
“The conference this year was outstanding on so many levels” said George Christie, President & CEO of Wine Industry Network. “From Terry Wheatley’s opening remarks to the final session of the day, the topics were on point, the speakers were great and the audience was engaged. That’s what makes a great symposium and we’re already working on making next year even better.”
About Wine Industry Network (WIN):
Wine Industry Network (WIN), is based in Healdsburg, CA and is THE business resource for the wine industry. WIN produces three annual trade shows & conferences, the North Coast Wine Industry Expo (WIN Expo), the Wine & Weed Symposium, and the Wine Industry Sales Symposium; as well the online daily news publication, Wine Industry Advisor; an online employment resource, WIN Jobs; and THE North American Wine Industry Database, Wine Industry Data (WIN Data).
The Quantifiable Effect of Cannabis Tourism on Wine Country
Will "cannatourism" compete with wine or can they coexist? What do we know about Cannabis Tourism? Who are these tourists? Where are they visiting from and what impact will they have on wine country?
Join us as we take a look at the evolution of cannabis tourism, the kind of experiences being offered, and what is the crossover with wine.
Cannabis and Wine – Friend or Foe? Complementary or Substitutable?
As the access to legal cannabis expands across the US, many in the wine industry are uncertain how to approach this budding $20B industry.
Join us as we explore in detail where wine and cannabis overlap using key demographic and geographic usage as well as demand trends provided by Headset and NielsenIQ experts!
The Rise of Cannabis Beverages and What it Means for Wine
We started the conversation on Cannabis Beverages with the 2020 webinar, "Where Cannabis and Wine Meet" with panelists from House of Saka, Vertosa, and BevZero.
(Watch it: )
Join us in person at the Wine & Weed Symposium as we continue to talk about "The Rise of Cannabis Beverages and What it Means for Wine". www.wine-weed.com
The Business of Cannabis; Investor Predictions for 2022
Investing in Cannabis has been anything, but a sure thing. And aside from the Federal, State, and Local challenges, the category continues to grow at an unprecedented pace.
But where are the opportunities and what does the near future look like for the cannabis investor? How has the alcohol beverage category responded so far and what can we expect going forward?
Come hear our experts from Headset, Reed Smith LLP, and Guild Enterprises shed some light on the unfolding story. Learn More Here.
cannabis alcohol beverage headset reed smith llp guild enterprises
Cannabis Category Performance Review; Surviving and Thriving
Was 2020 good for the Cannabis Industry?
How did cannabis sales perform? What areas emerged stronger than before? How did consumers respond and how did it look in comparison to wine?
Kelly Nielsen of BDSA takes a deep dive into the analytics of the cannabis industry and overall category performance since January of 2020 at the upcoming Wine & Weed Symposium as she addresses all of these questions and more!
Vintage Wine Estate President, Terry Wheatley, Keynote Speaker for Wine & Weed Symposium 2021
“There will definitely be some 100% not politically correct storytelling.”
Terry Wheatley is not just the first female president of Vintage Wine Estates (VWE), she’s also the first female president in the wine industry to take a company public. This, she says, is the highlight of her career. “As I rose in my career over the years, I made it a goal to break some plates and open doors for women coming up after me. … I share this with many other top female leaders in our business who have also forged the way,” Wheatley comments during an interview with Wine Industry Advisor.
If that all isn’t impressive enough, as of 2020, Wheatley is also serving as the chairwoman of the board for CannaCraft, which represents one of the largest portfolios of cannabis brands and products. It’s a position she says complements—not competes—with her wine industry career and goals. “Although our two cultures—wine and cannabis—may differ in many ways, one thing VWE and CannaCraft share is a focus on growth, innovation and the customer experience,” says Wheatley. “I think the founders of both companies—Pat Roney for VWE and Ned Fussell and Dennis Hunter for CannaCraft—share a similar entrepreneurial spirit and a commitment to deliver to the customer. That’s the kind of leadership we need to move both of our industries forward.”
On a dual personal and professional level, Wheatley says becoming a part of the cannabis culture has afforded her an opportunity to expand her market and branding experiences, allowing her to create “new ideas for how cannabis and wine can work together on the beverage side.”
“I think one area of improvement for the cannabis industry is branding and packaging which is one of my favorite wheelhouses, so I expect to have a lot of fun with that,” she says.
Indeed, when asked about some of her long-term goals as president of VWE, Wheatley specifically mentions a wine-weed platform, including CBD and wine beverage concepts and “exploring the synergies in that space.”
Of course, Wheatley is privy to the back-and-forth struggles between the two industries that compete for consumer attention as well as natural resources as cannabis products and plantings continue to increase.
“Problem-solving is needed from both sides,” Wheatley argues. “More exploration needs to happen regarding terpenes and how they may affect grapes and address that the pungent aroma can be disruptive to winegrowing neighbors. We need to understand more about how spray drift might affect cannabis—cannabis is strictly regulated in that regard. It’s going to take a lot of creativity and innovation to sort these things out.”
When it comes to market-sharing, Wheatley believes that the “reality” is there will always be consumers who prefer one product over the other, but also those who can and will enjoy both. “That’s where the intersection will be the most powerful,” Wheatley says.
Join Terry Wheatley for the 2021 Wine & Weed Symposium, scheduled for August 5 at the Hyatt Regency in Santa Rosa, Calif. In her keynote address, Wheatley promises, “There will definitely be some 100% not politically correct storytelling.” Register here.
—Stacy Briscoe
2021 Wine & Weed Symposium Attendee Registration is Open!
and the Impact of Cannabis.
Learn More / Register Now
After a hiatus in 2020, we are excited to announce that registration is open for the 5th Annual Wine & Weed Symposium, scheduled for August 5th, 2021 at the Hyatt Regency Sonoma Wine Country in Santa Rosa, CA.
The full-day business-focused conference will explore the latest information surrounding the impact of legalized recreational cannabis on California’s wine industry and will focus on bringing together wine & cannabis industry thought leaders & innovators to review emerging trends in consumer behavior, the impact on tourism in states where recreational cannabis is legal, alcohol beverage companies investment activity in cannabis and more.
In addition to the conference sessions, attendees have the opportunity to visit with exhibiting wine and cannabis companies, enjoy a beautiful outdoor lunch prepared by the Hyatt Regency Chef, and have the opportunity to attend a special end-of-day networking social featuring local wines.
In addition to the conference sessions, attendees have the opportunity to visit with exhibiting wine and cannabis companies, enjoy a beautiful outdoor lunch prepared by the Hyatt Regency Chef, and have the opportunity to attend a special end-of-day networking social featuring local wines.
Capacity is limited for this event.
Register Now to secure your seat.
Wine & Weed Symposium
Event Type: Conference
Event Date: 08/05/2021
Location: Hyatt, Santa Rosa
The COVID-19 Impact on Wine & Weed & What to Expect in 2022
An In-Person Event
This one-day conference will continue to explore how the California Wine industry is being impacted by the legalization of recreational cannabis consumption.
The virtual symposium will consist of 3 educational sessions featuring leading experts from both categories who will share their thoughts and expertise on the opportunities and potential threats to wine, both from a business and industry perspective.
"Our objective from day one when we launched the Wine & Weed Symposium in 2016 was to educate our wine industry audience on the potential impact, good and bad, that the legalization of cannabis might have on wine," said George Christie, President of Wine Industry Network. "Four years later, many questions remain unanswered, but one thing has not changed, in California, the cannabis industry is here to stay and it’s presence will continue to be felt by the wine industry one way or another. Wine industry professionals who want to minimize the guesswork of what exactly that impact will be, need to be here because we’re the only ones tackling this topic."
Exhibitor Registration is Now Open for the 2021 Symposium
Elevate Your Brand
Reach TWO Influential Industries, Wine & Cannabis Professionals, with one event!
The 2021 Wine & Weed Symposium, a sold-out event it's first three years, will be largely focused on bringing together thought leaders & innovators that are interested in exploring the collaborative & educational opportunities that exist between the wine & cannabis industries.
The event attracts both wine & cannabis leaders from across California and offers a great opportunity to enhance your brand’s visibility. A variety of options are available ranging from advertising in the Show Guide to sponsorships that include several exposure levels; Tote-Bags, VIP Symposium Tables, Networking Mixers, and more.
| ||||
| ||||
| ||||
| ||||
|
About
Exploring the Collaborative & Educational Opportunities that exist between Wine & Cannabis
.jpg)
The Wine Industry Network (WIN) hosted the 2nd Annual North Coast Wine & Weed Symposium on August 2nd at the Hyatt Regency Sonoma Wine Country in Santa Rosa. Professionals from the cannabis and wine industries came together for the second year to discuss the latest developments with legalization and challenges and opportunities that have arisen in the wine industry over the past year.
The symposium was once again sold out hosting nearly 500 attendees from the North Coast and beyond. Of the days' attendees, 60% were from the wine industry with cannabis and other industry professionals making up the remaining 40%.
The 2019 Wine & Weed Symposium will open with Corey Beck, CEO & Winemaking Chief of The Family Coppola, to share their company story of venturing into the cannabis industry and what they’ve experienced as a result. The remainder of the event will be largely focused on bringing together wine & cannabis industry thought leaders & innovators to review emerging trends in consumer behavior, the impact on wine sales in states where recreational cannabis is legal, alcohol beverage companies investment activity in cannabis and more.
The legalization of recreational cannabis use will continue to have an impact on the wine industry, but how? In what ways might the two industries work together, and where could conflicts arise? Can the two industries learn for each other and establish a dialogue?
Limited Early-Bird Tickets Available for the 2019 Wine & Weed Symposium taking place in Santa Rosa, CA August 8th, 2019/
Visit www.Wine-Weed.com to learn more & register!
Contact
Contact List
| Title | Name | Phone | Extension | |
|---|---|---|---|---|
| No contacts found | ||||
Location List
| Locations | Address | State | Country | Zip Code |
|---|---|---|---|---|
| Wine & Weed Symposium | 155 Foss Creek Circle, Healdsburg | CA | United States of America | 95448 |
List of Locations
Profile Picture