Fall is just around the corner and with it comes harvest and 4 compelling Wine Business courses! Our efficient online format makes taking these classes a breeze. Continue reading to discover more about our upcoming courses.

A Survey of the Key Drivers of a Wine Business
Intermediate Wine Business Management course | August 15 - October 10, '24

This 8-week course, taught by esteemed instructor David Bower, offers a comprehensive exploration of key aspects in the modern wine industry, emphasizing current practices and future opportunities. Students delve into vital areas such as regulations, production, distribution, sales, and marketing, gaining insights from operational wineries. The course culminates in a SWOT project, where students apply their knowledge to analyze a wine business/brand.

Learning Objectives:

• Understand viticulture, enology, production, marketing, distribution, and sales.
• Evaluate alternative approaches and associated costs.
• Assess the contribution of component areas to the value of a wine product.
• Expand knowledge of distribution and regulatory issues, including the international wine market.
• Identify opportunities and threats to a wine business in the internal environment.
• Evaluate and draft a plan for market entry using a SWOT analysis.
• Plan for future wine markets and alternative channels of commerce.

Note: This 8-week course is the second core component of the Wine Business Management Certificate Program, but it's also available as a stand-alone course. Gain valuable insights into the key success factors essential for excelling in your wine business.

Register here.

Upcoming Wine Business Management Courses: 

• A Survey of the Key Drivers of a Wine Business
  (WBM Intermediate course | Aug 15-Oct 10, '24 )
  Register here
• Wine Sales Management

  (Oct 1-Nov 26, '24| Tuesdays Online)
  Register here

• Cost Analysis and Pricing Strategies
  (Oct 23- Nov 20, '24 | Wednesdays Online)
  Register here

• Wine Importing & Distribution
  (Nov 06 - Dec 11, '24 | Mondays Online)
  Register here

Request more information here.