The secret to good marketing is great content

We've discussed the importance of content marketing as part of a successful marketing plan and the heart of content marketing is your actual content. If your content is not engaging or no content at all, no amount of marketing will convince people to come to your website or blog. 

Many busy organizations can’t keep up with content creation demands or don’t have the ability to produce to it at all. According to Zazzle Media, 60% of companies struggle to produce content, and 65% find it a challenge to produce engaging content. 

If your organization falls into this category, you’re not alone. Below are a few tips to help when trying to create great content.

• Consider what topics or questions are relevant to your customer and create content around these subjects.

• Focus on the quality and solving your customer’s problem, rather than hitting a word count. 

• Strive to deliver content that educates and entertains your audience.

• Utilize a number of free content resources online. There are many websites that offer stock images, video clips, blog topics, and more.

If you are looking for content creation resources or struggling to create your own engaging content, contact us! We can provide the information and resources to help with great marketing content.