Wine Industry Network (WIN) has opened registration for the Wine Sales Symposium, a one-day educational conference that will be held on Thursday, May 16, 2024, from 8:30 a.m. – 4:30 p.m. at the Hyatt Regency Sonoma Wine Country, in Santa Rosa, Ca.

Leveraging experts from all facets of the wine industry, this year’s program will include sessions on navigating the competitive wholesale channel with insights from thriving wine brands as they share their strategies for succeeding in the competitive landscape.

The Symposium will provide two data-focused sessions that will provide attendees with an in-depth look at the current state of the wine industry, key insights on consumer demographics, motivations, and behaviors, and how data-driven decision-making can provide a competitive edge and ensure long-term growth.

The conference will also cover customer communication best practices, converting website traffic into revenue, wine club retention strategies and more.

In addition to the conference sessions, attendees have the opportunity to visit with exhibiting companies, enjoy a beautiful outdoor lunch prepared by the Hyatt Regency Chef, and have the opportunity to attend a special end-of-day networking social featuring local wines. A new addition to this year’s event will be the presentation of winners of the Wine Marketing Awards.

“Despite the reality that these are challenging times for our industry, there are still many brands who are winning over new consumers without losing the ones they have,” says George Christie, President and CEO of Wine Industry Network. 

“It’s easier said than done, but what those brand leaders have in common is that they embrace change and find new ways to engage. They’re willing to innovate in how they promote their products and they more often than not, work harder than the average. By bringing together top industry experts to share their insights and predictions, we hope to equip wineries with the tools and strategies they need to not only grow their sales and profits, but also to thrive in a rapidly evolving market,” adds Christie.

Registration for the event is now open. Seating is limited. Table-top exhibits and sponsorships are also limited. For more information about session topics and speakers, becoming a sponsor or exhibitor, and to register for the event, please visit winesalessymposium.com or email info@winesalessymposium.

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