155 Foss Creek Circle, Healdsburg, CA, United States of America, 95448
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WIN Insider Series with Polly Hammond
In this episode of the WIN Insider Series, George Christie sits down with Polly Hammond, Founder and CEO of the international wine marketing agency 5forests, for a candid and thought-provoking conversation on the future of wine marketing. Polly shares insights drawn from her global experience, tackling everything from why good marketing strategies often go unused, to how wineries can better embrace data, video, and AI to connect with today’s consumers.
She emphasizes the importance of collaboration between marketing and sales teams, challenges in hiring and training, and why understanding your audience is the foundation of every successful brand strategy. Polly also introduces her latest project, The Wine Marketer’s Radar, a short-form video series that distills key consumer and digital trends from outside the wine world—built to inspire fresh thinking for wine brands navigating an evolving marketplace.
Check out ‘The Wine Marketer’s Radar’ Podcast: https://5forests.com/category/the-wine-marketers-radar/.
About
Wine Industry Network (WIN) is THE leading business to business resource for the North American wine industry providing a collection of services, subscriptions, and events designed to keep industry professionals informed about current trends and industry news, as well as the latest products, services, jobs, and innovations in the production, viticulture, sales, marketing, and management categories.
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Contact List
| Title | Name | Phone | Extension | |
|---|---|---|---|---|
| President & CEO | George Christie | george@wineindustrynetwork.com | 707-433-2557 | 101 |
| Vice President | Tami Christie | tami@wineindustrynetwork.com | 707-433-2557 | 103 |
| Senior Director of Operations | Nick Young | nick@wineindustrynetwork.com | 707-433-2557 | 100 |
| Director of Marketing Services & Membership | Kim Badenfort | kim@wineindustrynetwork.com | 707-433-2557 | 104 |
| Director of Marketing | Buffy Schaezlein | buffy@wineindustrynetwork.com | 707-433-2557 | 102 |
| Project & Events Coordinator | Samantha Stephey | samantha@wineindustrynetwork.com | 707-433-2557 | 107 |
| Membership Coordinator | Kimberly Pascale | kimberly@wineindustrynetwork.com | 707-433-2557 | 106 |
| Membership Coordinator | Stephanie Lozinto | stephanie@wineindustrynetwork.com | 707-433-2557 | 108 |
| Business Development | Adrian Tamblin | adrian@wineindustrynetwork.com | 707-433-2557 | 105 |
| Co-Founder | Elizabeth Slater | e@wineindustrynetwork.com | 707-953-1289 |
Location List
| Locations | Address | State | Country | Zip Code |
|---|---|---|---|---|
| Wine Industry Network | 155 Foss Creek Circle, Healdsburg | CA | United States of America | 95448 |
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