Wine Road Elects Six New Board Members, Including New President
Infusion of leadership marks one of the largest board transitions in recent years
Healdsburg, CA, May 30, 2025 — Wine Road, the premier association of wineries and lodgings in Northern Sonoma County, is pleased to announce the election of six new members to its Board of Directors—one of the largest board transitions in the organization’s recent history. Typically electing just two new members per term, this year’s changes reflect a unique and exciting chapter for Wine Road, bringing fresh perspectives and renewed energy to its mission of promoting Northern Sonoma County as a world-class wine destination.
The newly elected board members are:
In addition to the new Board members, Wine Road also held its annual executive board election last week. Julie Pedroncelli St. John (President), Mari Pagan (Vice President), Helen Sharrocks (Secretary), Katie Ambrosi (Treasurer), and Aaron Krug (Lodging Representative) were elected to serve in key leadership roles for the upcoming term.
“We are thrilled to welcome our new Board members, who bring unique skills and experiences to the table,” said Beth Costa, Executive Director of Wine Road. “Their fresh ideas and strong industry knowledge will help guide our work as we continue to evolve. At the same time, we sincerely thank our outgoing Board members for their dedicated service and lasting impact on our organization.”
The Wine Road Board is made up of eight winery representatives and three lodging representatives, each serving a three-year term beginning in April. Continuing on the Board are:
This new group of leaders reflects the diversity and strength of the Wine Road community. Their collective experience will help guide Wine Road’s efforts to grow visitation, support member wineries and lodgings, and adapt to an ever-changing tourism landscape.
ABOUT WINE ROAD NORTHERN SONOMA COUNTY
The Wine Road is a travel resource for those looking to visit the region, which is famous for its renowned wine producers and cuisine, scenic beauty, and wine country lifestyle. The association hosts three celebrated wine events throughout the year, “Winter WINEland” in January; “Barrel Tasting” in March; and “Wine and Food Affair” in November. Made up of 130 wineries and 30 lodgings throughout the Alexander, Dry Creek, and Russian River valleys in Sonoma County, something is always going on along the Wine Road. To plan your next trip, please visit: www.wineroad.com. For additional information, or to request a free map, call 800.723.6336 or via e-mail at info@wineroad.com, or visit the Wine Road on Twitter, Facebook, Pinterest and Instagram.
The mission of the Wine Road is to increase awareness of Alexander, Dry Creek and Russian River Valleys through education and marketing while promoting Sonoma County as the year-round wine country destination.
Wine Road is a member driven, winery association.
Founded in 1976 with 9 wineries along the Russian River in Sonoma County.
As of 2017 the Wine Road now consists of 197 wineries members and 54 associate lodging members.
The Wine Road is governed by a Board of Directors consisting of 10 winery and 3 lodging representatives. An Executive Director manages the day-to-day operations.
Our goal is simple – Bring people to northern Sonoma County to embrace the beauty, sample the wines and meet the cast of characters that work the farms, prepare the meals, make the wines and share their warm hospitality.
Once you visit…we know you’ll be back!
Wine Road
Heaven Condensed
Title | Name | Phone | Extension | |
---|---|---|---|---|
Executive Director | Beth Costa | beth@wineroad.com | 433-4335 | |
Events Manager | Debbie Osborn | debbie@wineroad.com | 433-4335 | |
Office Manager | Laura Stafford | laura@wineroad.com | 433-4335 |
Locations | Address | State | Country | Zip Code |
---|---|---|---|---|
Wine Road | P.O. Box 46, Healdsburg | CA | United States of America | 95448 |