Heading into the holiday season, we had every reason to believe that DTC ecommerce would continue its upward trajectory as a key sales channel for wineries. The past 9 months have revealed an overwhelming desire among consumers to purchase all kinds of goods online. Combined with growing demand for wine as more people drink and dine at home, the ecommerce trend is here to stay — and our data proves it.

> Get the latest DTC sales data in our new post to the Knowledge Center.