NAPA, Calif. & ABBOTSFORD, British Columbia--(BUSINESS WIRE) June 03, 2010--IBG and Vin65 today announced an agreement that provides IBG the ability to deliver some of the most advanced sales and marketing features in the wine industry to its growing customer base. Taking the eCommerce piece of IBG’s integrated direct sales solution to the next level reinforces IBG’s commitment to driving industry innovation and providing customers the tools they need to manage a successful direct sales program.

“Vin65 delivers cutting-edge eCommerce technology that will provide significant benefits to our clients,” said IBG President and CEO Joe Waechter. “My goal since joining IBG has been to ensure that our clients have access to the best technology, customer service, and marketing capabilities available and there’s no question that this partnership with Vin65 guarantees we can deliver on that promise.”

In addition to a comprehensive eCommerce platform, IBG offers integrated compliance reporting capabilities and direct-to-market fulfillment services from its state-of-the-art facility in American Canyon. By providing these services under one roof, IBG is able to deliver significant cost benefits and operating efficiencies to its customers.

“We're excited that IBG has licensed our eCommerce platform and see it as a great step forward,” said Andrew Kamphuis, President of Vin65. “Their commitment to the Vin65 platform is not only a very powerful stamp of approval, it's a sign of their focus on delivering the technology and services that the wine industry is looking for. IBG's clients will receive enhancements to their eCommerce stores that will provide visitors with more engaging content proven to lead to higher conversions and repeat purchases.”

About the Vin65 Platform

The Vin65 platform is one of the most comprehensive wine eCommerce platforms available. A focus on usability and conversion is evident not only in its design and path to purchase, but also by use of items such as social media integration and the recent introduction of a mobile platform for wineries. Integration points include Microsoft NAV, Napa Valley POS, Vino Visit, and ShipCompliant. The platform is utilized by numerous wineries and wine retailers as well as large wine companies such as Crushpad.

About Vin65

Located in British Columbia, Canada, Vin65's parent company K1 Technology Corp. was founded in November 1999 as a supplier of content management and eCommerce systems for small businesses. It now specializes in providing wineries with solutions for managing their websites including website design, eCommerce, content management and customer relationship management. For more information, call 604.852.8140 or visit www.vin65.com.

About IBG

Founded in 2002, IBG is the leading provider of direct sales technology and services to the wine industry. As the wine industry’s only fully integrated direct-to-market solution, IBG provides wineries, retailers and wholesalers with eCommerce technology, compliance tools, logistics solutions and state-of-the-art shipping services that give them access to new markets, consumers and products. IBG is headquartered in Napa Valley. For more information, visit www.ibgwine.com.

Contacts
Wark Communications
Tom Wark, 707-266-1445
tom@warkcommunications.com