531 Jefferson St., Napa, CA, United States of America, 94559
The holiday season is upon us, and with over 40% of holiday shopping still up for grabs, there’s plenty of opportunity to make this year a success. Here’s how to create marketing that captures attention, boosts sales, and makes your brand memorable during the busiest shopping months of the year.
Holiday shopping is a marathon, not a sprint! While some shoppers start in August, most still buy in November and December. By timing your campaigns and maintaining consistent engagement, you’ll be top of mind for those last-minute shoppers.
People crave personalized options but want a hassle-free shopping experience. Offering curated, easy-to-buy gift sets or customizable options can appeal to both the buyer’s convenience and the gift recipient’s unique tastes.
Holidays evoke nostalgia, connection, and generosity. Use storytelling and personalized messaging to make your brand resonate. When you make customers feel understood, you create a lasting bond that’s more than transactional—it’s memorable.
While price matters, 56% of shoppers prioritize gifts that balance quality and impact. Emphasize value through thoughtful, practical gift bundles or well-curated selections that feel meaningful.
Want more insight – here’s an entire blog on the psychology behind gift giving – enjoy! https://www.wineglassmarketing.com/the-psychology-behind-gift-buying/
Did you know the holidays are a tremendous opportunity to suggest shoppers buy for themselves? You may be thinking – what do you mean buying for yourself…but 57% of us do find something we want while we’re shopping for others. And wine is a great category for that. So lean your copy into the “one for you and one for me” attitude to capture extra sales.
It sounds simple, but don’t overlook the basics: clear “Buy” buttons, prominent call-to-action, and mobile-friendly design. Your product should be easy to purchase, especially on mobile, where most holiday shopping happens.
For more holiday tips read this blog about best practices with Black Friday offers: https://www.wineglassmarketing.com/7-email-tips-to-absolutely-nail-black-friday/
Gift cards and wine club subscriptions are perfect for the holiday rush. Both make excellent last-minute gifts that offer flexibility for the recipient. Emphasizing these options as “stress-free” solutions helps capture those hurried shoppers.
The holidays are a great time to invite local customers for special experiences. Or better yet, package up a special experience that are only available as a gift. Whether it’s a holiday-themed tasting event or a give-back promotion like waiving fees with a toy donation, creating holiday experiences encourages both foot traffic and loyalty.
As you craft your holiday campaigns, remember that your customers are seeking value, convenience, and emotional connection. Keep these tips in mind, and watch your holiday sales soar!
WineGlass Marketing is a full-service direct marketing agency for the wine and spirits industry.
We partner with our clients to elevate their digital marketing strategy and campaign implementation to grow and build strong, profitable consumer relationships.
We are experts in DTC marketing and the wine industry.
We are relationship-driven. We think of ourselves as an extension of your team.
Title | Name | Phone | Extension | |
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President | Susan DeMatei | susan@wineglassmarketing.com | 707-927-3334 | 205 |
Locations | Address | State | Country | Zip Code |
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WineGlass Marketing | 531 Jefferson St., Napa | CA | United States of America | 94559 |