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How to Attract Millennials (and Not Alienate Boomers in the Process)

Tired of all the doom and gloom headlines? Join us in this positive webinar where don’t just talk about why the wine industry is struggling…we give you ideas to do something about it! in a brief 45 minutes we’ll discuss generational motivations and the psychology that is currently at play in this unprecedented generational shift. 

Then we’ll provide you specific and concrete ideas on how you can tweak your businesses to appeal to today’s new curiosity seekers without risking the stability of your existing loyal fanbase. 

Susan DeMatei will be joined by special guest Nadia Kinkade, the Director of DTC for Far Niente Wine Estates to discuss how they are tackling the challenge.

Free webinar, June 8, 2023 at 11am PT

Register Now

About

 

WineGlass Marketing is a full-service direct marketing agency for the wine and spirits industry.

 

We partner with our clients to elevate their digital marketing strategy and campaign implementation to grow and build strong, profitable consumer relationships.

 

We are experts in DTC marketing and the wine industry.

 

We are relationship-driven. We think of ourselves as an extension of your team.

 

Contact

Contact List

Title Name Email Phone Extension
President Susan DeMatei susan@wineglassmarketing.com 707-927-3334 205

Location List

Locations Address State Country Zip Code
WineGlass Marketing 531 Jefferson St., Napa CA United States of America 94559

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