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New Text Marketing Analytics - Sales Conversion Reports
Quickly Measure Wine Sales Generated by Text Marketing Campaigns
VinterActive LLC continues to expand its lineup of text messaging tools built for wine merchants by introducing Sales Conversion Reports as part of their industry-leading PreferencePro™ SMS Wine Marketing system.
This new feature enables wine merchants to accurately measure the DTC sales generated by text marketing.
VinterActive's new Sales Conversion Reports identify wine orders triggered by previous text marketing campaigns
HOW DOES IT WORK?
Wine merchants using PreferencePro now have the option to create a marketing segment based on whether or not consumers clicked on their SMS links.
Combined with the order details provided by Commerce7, WineDirect, or any other commerce system, PreferencePro users can now instantly create a Sales Conversion Report, that shows which orders were placed by customers who first clicked an SMS link.
This critical information provides wine merchants exclusive insight into the impact of their text messaging programs, driving better business decisions informed by real-time sales and marketing results.
And by tracking these results over time, savvy wine marketers can use PreferencePro's new Sales Conversion Reports to optimize every aspect of their SMS wine marketing program.
CUSTOM SMS WINE MARKETING SYSTEMS – NOW STARTING @ $29/MO
Designed by VinterActive and powered by SimpleTexting, PreferencePro™ SMS Wine Marketing makes it easy for any winery to profit from SMS messaging with exclusive features, including:
- Integration with Commerce7, WineDirect, Shopify, Mailchimp & more
- Click-to-text/pre-built webforms/mobile pop-up generator
- Pre-built automated wine marketing workflows
- Automated compliance with age verification & express written consent
- Free verification of wine brands with national mobile carriers
For more information, click https://www.vinteractive.com/tollfree-texting
About VinterActive LLC
Established in 2002, VinterActive LLC is a wine industry leader in the research and practice of consumer direct sales and marketing. VinterActive’s VinQuest™ Research has helped the wine industry profit from the insight needed to maximize DTC sales. VinterActive’s PreferencePro™ automated wine marketing suite has sold millions of dollars of wine for large and small wineries across the U.S. VinterActive was a WINnovation award winner in 2020.
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The Wine Industry Advisor is an Online Industry Publication featuring news and articles relevant to the wine industry. Our goal is to be a resource for wine businesses and professionals by providing free access to our knowledge base articles, industry press releases, and daily news. We aim to provide you with the information most relevant to you.
Wine Industry Advisor
155 Foss Creek Circle
Healdsburg, CA 95448
(707) 433-2557
editor@wineindustryadvisor.com
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