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Why Are Wine Clubs so Important to Offer?


The holidays are coming up and now is a perfect time to evaluate your wine club offerings. 

Why Are Wine Clubs so Important to Offer? 


Build LoyaltyTurn casual visitors into lifelong fans and keep them coming back. 

Steady RevenueMonthly Memberships give you reliable cash flow that supports growth. 

Direct ConnectionsShare your story, exclusive releases, and events with your most loyal crowd. 

Community BuildingWine clubs create opportunities for shared experience.


With six different types of wine clubs, OrderPort gives you the ability to nurture your members in exactly the way you want - resulting in more members and longer lasting memberships. 


Some Feature Highlights

  • Our modern tools enable you to batch process releases, discount by item and move members from club to club or add members to multiple clubs.
  • Memberships can have multiple names associated with the account.
  • You can edit orders before or after credit card processing and easily switch delivery methods between pickup and ship.
  • You can have limited membership clubs and OrderPort enables you to manage the wait list.  There’s no limit on membership size or additional fees for larger clubs.
  • Customers can join your clubs online and in the tasting room.  Membership benefits are applied to open orders once the customer joins.
  • Club members can pick up releases early in your tasting room.  The order is created in the POS and flagged as their club release.
  • If you offer multiple pick up locations, inventory is automatically corrected if the customer picks up at a different location than was specified for their account.
  • Customers can make substitutions and additions to their club order at the point of sale even after the order has been created and their credit card has been charged.  Clerks simply update the order in the POS and the customers’ credit card is charged for the difference.
  • Auto Update feature updates club member credit cards when they expire.


Stay tuned to see how OrderPort can help you build and grow your wine clubs this holiday season!

Learn More

OrderPort Wine Clubs Tasting Room Loyalty

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WINThe Wine Industry Advisor is an Online Industry Publication featuring news and articles relevant to the wine industry. Our goal is to be a resource for wine businesses and professionals by providing free access to our knowledge base articles, industry press releases, and daily news. We aim to provide you with the information most relevant to you.

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