155 Foss Creek Circle, Healdsburg, CA, United States of America, 95448
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Bold Predictions Session 3: Wine Advocates Push Back on Anti-Alcohol Movement
Event Type: Webinar
Event Date: 08/07/2024
Location: Online
2024 Series Presenting Sponsor:
Recent consumer research demonstrates dramatic shifts in Gen Z and young Millennials’ attitudes about wine consumption while at the same time, anti-alcohol lobbyists are fanning the Neo-Prohibitionist flames. The good news is that wine companies and advocates are fighting back with campaigns that focus on the positive attributes of wine.
In this session, Gino Colangelo will present the findings of a consumer research study conducted by Wine Opinions and Colangelo & Partners, that illustrates the challenges for attracting new wine drinkers. In addition, this session will also include:
- Dave Parker, President of Benchmark Wine Group, will talk about the misinformation propagated by anti-alcohol lobbyists.
- Karen MacNeil, Author of The Wine Bible and Editor of the Digital Newsletter WineSpeed, will present ‘Come Over October,’ a consumer campaign developed by a new mission-driven company ‘COME TOGETHER – A Community for Wine.
- Shilah Salmon, Senior Vice President of Marketing for Jackson Family Wines, will present campaigns and sponsorships Jackson Family Wines is initiating to engage younger consumers in active lifestyle consumption occasions.
Attendees will walk away with a better understanding of the challenge facing wine from neo-prohibitionists and tools and inspiration to push back against the rising trend.
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The Wine Industry Advisor is an Online Industry Publication featuring news and articles relevant to the wine industry. Our goal is to be a resource for wine businesses and professionals by providing free access to our knowledge base articles, industry press releases, and daily news. We aim to provide you with the information most relevant to you.
Wine Industry Advisor
155 Foss Creek Circle
Healdsburg, CA 95448
(707) 433-2557
editor@wineindustryadvisor.com
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