155 Foss Creek Circle, Healdsburg, CA, United States of America, 95448
Feeds
Making Your Wine More Saleable
There are many, many wineries that consumers may visit throughout the U.S. and Canada (not to mention Europe, South America, South Africa, etc.) so why should wine drinkers or guests visit your winery?
That is a question that each and every person who works in the winery should be able to answer, from the cellar workers to the office staff, from the salespeople to the tasting room staff, and anyone else who is in any way connected to the winery.
Ask your winery employees to provide you with lists of reasons (let’s say 10 to 20 reasons) why consumers should visit your winery. Also, make your own list.
The reasons can have everything or nothing to do with the wines. They may include the features that make your winery stand out or it may be:
- Beautiful garden
- Parklike setting
- An interesting building
- History of the building
- History of the winery
- The history of the generations that have owned the winery
- Cheerfulness of the tasting room staff
- Tour of the cellar
- The fact that the owner/winemaker may be available to greet and talk with guests
- The quality of the wines (of course)
- Interesting varietals that guests can not taste at other wineries
- Great restaurant
- A beautiful patio where guests can sit, relax and taste wine
- Unusual way the winery was founded
- A different type of location
- The great hospitality the guests receive from everyone connected with the winery.
Think about what makes your winery different or unique from others in the same area. Why does your winery stand out from the crowd of wineries around you? The most important of all the things I have mentioned is how guests are treated. Are they made to feel welcome, interesting, fun, and likable people? Are they complimented on their taste?
Tell me what is different about your winery, I would love to hear it. I can be reached at E@inshortmarketing.com.
About
The Wine Industry Advisor is an Online Industry Publication featuring news and articles relevant to the wine industry. Our goal is to be a resource for wine businesses and professionals by providing free access to our knowledge base articles, industry press releases, and daily news. We aim to provide you with the information most relevant to you.
Wine Industry Advisor
155 Foss Creek Circle
Healdsburg, CA 95448
(707) 433-2557
editor@wineindustryadvisor.com
Afternoon Brief
The Afternoon Brief is a summary of daily news headlines and top stories packaged in an email format and delivered to subscribers at the end of each business day. Subscription is provide for free to wine industry professionals.
Expert Editorial Guidelines
The Wine Industry Advisor welcomes articles from industry experts; however, we ask that your article follow these simple editorial guidelines. Expert Editorials are intended as a means for you to share your expertise with the Wine Industry Advisor community and not as an advertising piece. This doesn't mean that you cannot mention your company name or product in the article, but that the bulk of the article should be focused on sharing original, valuable wine industry specific information with the readers. The suggested length is 500 to 700 words, and we encourage you to include any images you have the rights to use.
You will be credited as the article's author with name and company logo as well as a link to your website or Wine Industry Network profile. If you are interested in writing an Expert Editorial for the Wine Industry Advisor, please contact editor@wineindustryadvisor.com with a brief summary of your article. All submissions are subject to review by the Wine Industry Advisor, which retains editorial privilege.
News Releases
The Wine Industry Advisor strives to be a resource of industry news and knowledge for wine business professionals. If your company, association, or institution has a press release that is relevant to the wine industry, please send it to editor@wineindustryadvisor.com and include the word press release in the subject line. We welcome inclusion of photos, logos, and links to additional information. All submissions will be screened for wine industry relevance by the editor before publishing to the press release section.
Contact
Contact List
| Title | Name | Phone | Extension | |
|---|---|---|---|---|
| Contact | contact@wineindustrynetwork.com | 707-433-2557 |
Location List
| Locations | Address | State | Country | Zip Code |
|---|---|---|---|---|
| Wine Industry Advisor | 155 Foss Creek Circle, Healdsburg | CA | United States of America | 95448 |
List of Locations
Facebook feeds
Profile Picture
