American Canyon, CA – January 17, 2025 – WineDirect Fulfillment, the industry leader in direct-to-consumer (DTC) wine fulfillment, is proud to announce that it has been named Commerce7’s preferred fulfillment partner following Commerce7’s acquisition of WineDirect’s ecommerce services. This partnership marks a new era for wineries, providing the most seamless, technology-driven fulfillment solution available.

At the same time, WineDirect Fulfillment is expanding its operational footprint with the opening of a brand-new, 180,000 square foot multi-channel fulfillment center in Paso Robles, California, alongside new DTC fulfillment operations in Dallas, Texas. These strategic expansions solidify WineDirect Fulfillment as the first nationwide, multi-node DTC wine fulfillment provider, ensuring wineries can deliver wine faster and more efficiently to customers across the country.

“As Commerce7’s preferred fulfillment partner, we are setting a new industry standard for reliability, technology, and service,” said Joe Waechter, President & CEO of WineDirect Fulfillment. “Our expanded nationwide footprint, combined with our deep integration with Commerce7, ensures wineries have the most advanced fulfillment solution at their fingertips.”

Unmatched Technology & Service for Wineries

With this renewed focus on fulfillment, WineDirect Fulfillment continues to lead the industry with cutting-edge technology and superior wine care. Key advantages include:

• Deep Commerce7 Integration – Featuring sub-inventory tracking (so wineries can accurately manage club vs. ecommerce inventory), faster visibility syncs, and real-time inventory updates.
• Expanded Multi-Node Fulfillment – With new locations in Paso Robles and Dallas, wineries can reduce shipping times and costs, reaching customers more efficiently.
• Best-in-Class Accuracy & Wine Care – WineDirect Fulfillment is known for precise inventory management and exceptional handling, ensuring the right bottle arrives in perfect condition.
• New Customer Portal Launching in February – A completely rebuilt, user-friendly customer portal will provide wineries with an intuitive, self-service platform for managing inventory and fulfillment operations, saving time and improving efficiency. Clients who have previewed the new portal call it “the most advanced fulfillment management portal they have ever seen.”
• Upcoming Innovations in Q1 – A slew of new fulfillment capabilities launching in early 2025 will further cement WineDirect Fulfillment’s leadership in wine logistics.

A New Era of Investment & Growth

This transition marks a new era of investment and expansion for WineDirect Fulfillment. The company is well-capitalized and actively pursuing strategic acquisitions to enhance its service offerings and continue scaling its nationwide fulfillment network.

“WineDirect Fulfillment isn’t just adapting to change—we’re defining the future of winery fulfillment,” added Waechter. “With our expanded infrastructure, advanced technology, and unwavering commitment to customer success, we’re empowering wineries to thrive in an evolving DTC landscape.”

Meet Us at the DTC Wine Symposium

Wineries looking to elevate their fulfillment operations can connect with WineDirect Fulfillment at the DTC Wine Symposium in Monterey. Visit our team to learn more about how we’re transforming the future of wine fulfillment.

For more information on WineDirect Fulfillment and its services, contact csoperations@winedirect.com.

About WineDirect Fulfillment

WineDirect Fulfillment is the industry leader in direct-to-consumer (DTC) wine logistics, providing best-in-class fulfillment services, advanced technology integrations, and exceptional wine care. With fulfillment centers strategically located in Napa, CA; Paso Robles, CA; Santa Maria, CA; Sherwood, OR; Dallas, TX; and Glenwillow, OH, WineDirect Fulfillment offers the first nationwide, multi-node DTC wine fulfillment solution, ensuring wineries can efficiently reach customers across the country.

For more information, visit winedirect.com.

WineDirect Fulfillment