155 Foss Creek Circle, Healdsburg, CA, United States of America, 95448
Feeds
Registration is Open for the 2025 Wine Sales Symposium!
Wine Sales Symposium
Insights, advice, and actionable takeaways for wineries looking to grow sales and profits.
Join us May 14, 2025, in Santa Rosa, CA for the Wine Sales Symposium, a one-day event designed to equip wineries with the insights, strategies, and tools needed to thrive in today’s competitive market.
This year’s symposium kicks off with the State of the Industry session, offering a deep dive into current market trends, shifting consumer behaviors, and where new growth opportunities are emerging. From there, attendees will explore a wide range of sales-focused sessions covering everything from brand-building through archetypes and earned media strategies, to modern approaches for wholesale success, wine club growth, and social media engagement. The day will conclude with a dynamic panel, Cracking the Code, featuring wine brands that are not just surviving—but thriving—in today’s challenging market. These leaders will share real-world strategies, creative thinking, and the smart moves that have fueled their success.
Session Topics will include:
- State of the Industry: The Evolving Industry Market and Wine Consumer
- How Archetypes Make Unforgettable Wine Brands
- Mastering Modern Media: How to Get (and Leverage) Coverage That Drives Sales
- Unlocking Wine Sales: Strategies for Wholesale Success
- The Evolving Tasting Room Experience: How to Drive Sales and Increase Customer Loyalty
- New Markets, New Strategies: Expanding Your Marketing Mix to Reach New Customers for Your Brand
- The New Wine Club Playbook: Reimagined Strategies for Recruitment, Retention, & Growth
- Social Media Strategies to Grow Your Audience—and Sales
- Cracking the Code: The Wine Brands That Are Thriving Against the Odds
Along with the conference program, attendees can enjoy a beautiful outdoor catered lunch and network at a special end-of-day wine social featuring local wines.
Attendees will also have the opportunity to visit with onsite sales & marketing resources exhibiting at the event and network with winery owners, marketing executives, sales professionals, wholesale distributors, and DTC experts leading to potential new business relationships and collaborations.
Take Advantage of Early Bird Registration Savings!
About
Navigating the Future of Wine Sales
May 25-26, 2021• Online Virtual Symposium
Navigating (or disrupting!) the traditional three-tier norms; utilizing the latest sales and marketing technologies; strategically enhancing consumer engagement and brand loyalty. These are just some of the areas where the industry actually advanced within the last year.
"As is often the case, challenging times drive creative thinking and we certainly have seen that in how our industry responded to the impact of COVID-19," says George Christie, President of Wine Industry Network. "Out of necessity, we found new ways to engage, market, sell, and deliver our wines into the hands of our consumers. This conference will highlight some of the best of what we've learned from 2020—which is why we're offering it for free to anybody in the industry," adds Christie.
TThis FREE two-day symposium will feature experts from all sectors of the industry. Our mission is to provide every attendee with tools and actionable takeaways to help their business be in the best position to thrive as we navigate toward a more dynamic future for the wine industry.
Contact
Contact List
| Title | Name | Phone | Extension | |
|---|---|---|---|---|
| No contacts found | ||||
Location List
| Locations | Address | State | Country | Zip Code |
|---|---|---|---|---|
| Wine Sales Symposium | 155 Foss Creek Circle, Healdsburg | CA | United States of America | 95448 |
List of Locations
Profile Picture