155 Foss Creek Circle, Healdsburg, CA, United States of America, 95448

https://winesalessymposium.com/

707-433-2557

Feeds

Elevate Your Wine Brand & Distribution Strategy to WIN in a Changing Wine Market


At this year’s Wine Sales Symposium, taking place on May 14th, we’re tackling two of the biggest challenges facing today’s wine professionals: standing out in a saturated market, building meaningful connections with consumers, and driving consistent sales through wholesale channels. These expert-led sessions will equip you with the strategies you need to elevate your brand and expand your reach. Whether you're looking to sharpen your story or unlock distribution success, these conversations are designed to deliver real-world insights you can apply immediately.


Is your brand telling a story that resonates with today’s consumers, or just blending in?

In a market where younger consumers connect more with craft beer and spirits, wine brands need stronger stories to stand out. This session explores how using brand archetypes can help wineries build emotional connections, shape clear messaging, and create memorable, story-driven branding that resonates with today’s audience. Discover how to make your wine brand more relatable, engaging, and repeatable—so it’s more than just another bottle on the shelf. Read more about this session.


How Do Successful Wine Brands Win at Wholesale?

Selling wine in today’s wholesale landscape takes more than great product—it requires smart pricing, strong distributor relationships, and a clear brand message. This session dives into proven strategies for boosting retail and on-premise sales, navigating buyer expectations, and building partnerships that support long-term growth. Walk away with practical insights you can apply right away. Learn more now!


Want to turn your followers into loyal customers?

In the session "Social Media Strategies to Grow Your Audience—and Sales," you’ll learn how different audiences engage with platforms, why Gen Z and Millennials aren’t as hard to reach as you think, and how to craft authentic content that truly resonates. You’ll also explore how smart investments in consultants, influencers, and targeted strategies can make a real impact on your bottom line. Walk away with actionable insights to strengthen your brand, grow your audience, and boost conversions. Learn more about this session.


Some wine brands are thriving — even in today’s tough market. Want to know why?

This lively session will dive into the bold strategies, innovative decisions, and fresh approaches that are driving real-world success across wineries, retailers, and distributors. You’ll hear from industry leaders who are outperforming the competition and leave with unexpected insights, proven ideas, and fresh inspiration to help you grow sales, strengthen your brand, and build stronger partnerships in an evolving market. The challenges are real, but so are the opportunities — come discover how to make them yours. Read more about this powerful discussion.

In addition to these session and the conference program, the event will include an outdoor catered lunch and a special end-of-day networking wine social featuring local wines. Attendees will have an opportunity to visit with onsite sales & marketing resources exhibiting at the event and network with winery owners, marketing executives, sales professionals, wholesale distributors, and DTC experts leading to potential new business relationships and collaborations.

In-Person Event is Almost Here - Register Soon!

Wine Sales Social Media Wholesale Strategies

About

Navigating the Future of Wine Sales

May 25-26, 2021• Online Virtual Symposium

REGISTRATION NOW OPEN!

 

Navigating (or disrupting!) the traditional three-tier norms; utilizing the latest sales and marketing technologies; strategically enhancing consumer engagement and brand loyalty. These are just some of the areas where the industry actually advanced within the last year. 

"As is often the case, challenging times drive creative thinking and we certainly have seen that in how our industry responded to the impact of COVID-19," says George Christie, President of Wine Industry Network. "Out of necessity, we found new ways to engage, market, sell, and deliver our wines into the hands of our consumers. This conference will highlight some of the best of what we've learned from 2020—which is why we're offering it for free to anybody in the industry," adds Christie.

TThis FREE two-day symposium will feature experts from all sectors of the industry. Our mission is to provide every attendee with tools and actionable takeaways to help their business be in the best position to thrive as we navigate toward a more dynamic future for the wine industry.

 

Contact

Contact List

Title Name Email Phone Extension
No contacts found

Location List

Locations Address State Country Zip Code
Wine Sales Symposium 155 Foss Creek Circle, Healdsburg CA United States of America 95448

List of Locations