1446 Industrial Avenue, Sebastopol, CA, United States of America, 95472

http://www.winesecrets.com

(707) 824-2022

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Ciatti California Market Report, July 2023

Following an unseasonably cool spring and start to summer, California received some overdue 100°F+ heat in late June into early July, though unusually mild spells continue to interrupt these hotter periods, particularly in the Coast during the mornings. More normal, consistently hot weather is in the forecast for the rest of summer, but for now the growing season is still running 3-4 weeks behind in many areas of the state, particularly in the Coast. There is talk in the Interior that the season has caught up a little in some areas, to something like 1-2 weeks behind, but the popular barometer of a ‘normal’ timetable – veraison on Lodi Zinfandel by July 4th – was missed, and indeed veraison was not apparent anywhere in the first week of July. 

Consequently, it remains too early to provide a confident guesstimate of crop size. Berry sizing is underway and cluster numbers in general appear good, although shatter occurred on some varieties in some areas of both the Coast and Interior; mildew has also been an issue in places. In general, however, vineyards appear in good shape. Some growers have been thinning out the later-season varieties, potentially in an attempt to ensure they adhere to winery schedules and quality standards in a year in which grape demand is very slow. 

The grape and bulk wine markets continue to be sluggish with transactions few in number and often taking a prolonged time to close. Case-good sales numbers continue to look weak, with growing evidence that the $15+/bottle categories are slowing now as well. Wineries are focusing on inventory adjustments and some have indicated they might even need to skip a vintage in order to return to supply/demand balance. As across the wider economy, we continue to hear of rightsizing – with non-profitable brands discontinued, employees laid off and steps being carried out to improve margin. 

In this context, growers and bulk suppliers have become less bullish on price as the new vintage nears. Therefore, there are some excellent multi-year wine and grape opportunities to be harnessed from a price-quality perspective, some that come along only rarely and some that dovetail with the need to innovate and communicate with younger consumers. Retail/distributor consolidation has limited the enterprising negociants who might in the past have been seen on the market right now, harnessing such opportunities, but those able to – in the words of Warren Buffet – “get greedy when others are fearful” currently have a lot of choice. Rabobank’s latest Wine Quarterly referred back to the often-quoted 2010 Harvard Business Review article ‘Roaring Out of a Recession’, which stated that those companies that increased marketing spend, capital expenditure and R&D in an economic dip were more likely to have better sales and profits post-dip than their competitors. In short, the cut-through of new lines – or re-energized preexisting lines – is greater at a time when competitors have lowered their voices. 

In these challenging times, the Ciatti team can combine its many decades of experience together with the most up-to-the-minute intel to find opportunities for buyers and sellers alike: Don’t hesitate to get in touch. In the meantime, read on for our latest analysis.

Read the full report 

Grape Market Bulk Wine

About

We strive to make winemaking more effective and efficient by offering powerful tools and innovative capability to top wine producers through the newest global technologies and innovation.

What's The Secret?

Wineries have enough worries these days without having to wonder how to fine tune their wines for today’s market. The solution is working with a company who can go out and research the best available tools for the needs of the industry. Working with wineries throughout North America since 2001, Winesecrets has solutions for many common issues facing wineries. Winesecrets offers services at hubs throughout North America (including California, Oregon and Washington) as well as coming to winery facilities to provide these value-added technologies:

Bench Scale Targeted Filtration Test Track

It is important to understand the impact of various treatments on a small scale before processing large volumes in the winery.  Test Track allows you to conduct bench trials on all available Winesecrets process options, to include:

Services

Winemaking challenges can come from many sources: environmental conditions, cellar practices, Marketing, mechanical failure or corporate edict. You can address these challenges. Winesecrets can guide you with an array of value added services:

 

Products

Winesecrets offers two distinct products for wine color and alcohol concentration optimization. UX-520 High Color Wine is a 100% vinifera high intensity red wine colorant product. Premium Grape Spirits are grape derived alcohol for additions and sanitation requirements.

  • UX-520 High Color Wine: UX-520 is a concentrated vinifera red wine. Produced with a patent pending process of Flash Détente and Ultrafiltration, UX-520 will intensify red wine color increasing intensity without the sugar that comes from concentrate products.
  • Premium Grape Spirits: Winesecrets offers Premium Grape Spirits. Distilled from wine, these products with three levels of alcohol content (170, 180 & 190 proof), will provide you with the alcohol you need to meet stylistic requirements, ABV regulations and spot sanitation needs.

Engineered Solutions

Are your production and scheduling needs leading you towards purchasing a dedicated system? Winesecrets provides systems for winery applications at your site, assuring proper installation, commissioning and operability. For more information, click on a Targeted Filtration System the best fits your needs below.

With the proper tools, you can fine tune your wine to its full potential – and Winesecrets has the tools to assist you! Winesecrets is North America's exclusive supplier of quality wine fitration solution from Eurodia/Ameridia (France), Memstar (Australia) and Della Toffola (Italy)

Contact

Contact List

Title Name Email Phone Extension
President Eric Dahlberg Eric@winesecrets.com 707-738-5083
Sales Assistant Jillian Cole Jillian@winesecrets.com 707-824-2022
Client Care Jacque Eaton Jacque@winesecrets.com 707-824-2022

Location List

Locations Address State Country Zip Code
Winesecrets 1446 Industrial Avenue, Sebastopol CA United States of America 95472

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