Platform Will Reduce Returns and Failed Delivery Attempts

NAPA—April 11, 2022—Wineshipping, the national leader in Direct-to-Consumer (DtC) wine fulfillment services, in partnership with AfterShip, a shipment tracking platform for online retailers supporting more than 10,000 e-commerce customers and 981 couriers worldwide, jointly announce the availability of a next generation shipment solution specifically designed to address the unique challenges of DtC wine shipping. The solution provides a highly personalizable, branded shipment tracking experience for Wineshipping’s 100+ wine brand clients without implementation costs.

The new software platform is built-in to Wineshipping’s latest technology platform to remove any latency and to make it turn-key for existing clients to leverage. 

Key Features Include:

• Real-time tracking awareness

• A search & filter shipments capability

• 7+ statuses and 33 sub-statuses

• End-to-end temperature control visibility

• Will-call pickup tracking

• Instant order lookup by order number, customer or other personalizable parameters 

• Fast export of shipments for additional analysis

Branded Notifications and Tracking Pages Help Wineries Enhance the Post Purchase Customer Experience

Timely branded notifications may be sent over email, SMS, Facebook and Whatsapp. Wineries may also access drag and drop editing tools to customize notifications that have been shown to have a very high consumer engagement rate of 57% open rate/21% click rate. The enhanced logistical transparency and automated, on-time notifications have been shown to reduce missed deliveries and returns—an effect that is expected to be even more significant with wine deliveries due to the added adult signature delivery requirement. 

The premium tracking capabilities further allow wineries to engage with their consumers directly through a personalized  experience of branded tracking pages with custom domain, configurable marketing assets, expected delivery date, an order lookup widget and an opportunity for customers to rate the delivery experience. Available  across web, mobile and other channels. Finally, the underlying event-driven technology is also available via the Wineshipping open API providing a single point of integration for all events, which supercharges existing solutions by adding detail and eliminating delays while simultaneously simplifying integration and IT maintenance costs.

“Our software tools are seamless extensions of our clients’ business,” says Pawel Smolarkiewicz, Chief Product Officer for Wineshipping. “This solution gives wineries unprecedented visibility of the package at all times, enabling white glove treatment and optimized delivery to their customers.”

“AfterShip is a strong believer in personalizing customer experience. Throughout the process of tailoring the logistics solution for Wineshipping, we integrated features not only enables the business to differentiate themselves but enabling them to thrive. It proven that personalized experiences drive up customer loyalty and retention, which is the key to any eCommerce businesses,” Teddy Chan, CEO & Co-founder of AfterShip

Wineshipping will make a beta version of “premium tracking” available to select clients immediately with general availability scheduled for July 1 2022. Wineshipping representatives will be demonstrating “premium tracking” at the 2022 Sovos ShipCompliant Wine Summit held April 13 and 14, 2022, at the Napa Valley Marriott Hotel & Spa, 3425 Solano Ave, Napa, CA 94558.

wine fulfillment e-commerce dtc wine shipping