Wineries know that great wine isn’t just about what’s in the glass—it’s about the people we share it with.  Now, imagine taking that connection beyond the tasting room and into the world.  

The WISE Travel Series is designed to help wineries deepen relationships with their biggest fans through immersive travel experiences. Whether it’s sipping Brunello in Tuscany with Ciao Andiamo or sailing through legendary wine regions on the rivers of Europe with Expedia Wine Club Cruises, these journeys create unforgettable moments that strengthen loyalty and build lifelong brand advocates.  

Since our wine club members and best customers are already traveling the world, why not join them? Sharing meals, exploring vineyards, and discovering new cultures together fosters an unparalleled bond—one that keeps your winery top of mind and heart.  

We’re teaming up with trusted travel partners to make hosting your own winery trip seamless and rewarding. Want to learn more? Join our upcoming info sessions and start planning your winery’s next great adventure. Learn how your winery representatives may travel for FREE when meeting guest minimums. 

When WISE wineries book through either Ciao Andiamo or Expedia Wine Cruises, they will receive a WISE coaching package to help market the adventure.

Ciao Andiamo

Ciao Andiamo is a boutique travel outfitter curating authentic, immersive journeys throughout Italy. Their multi-day wine adventures delve deep into the regions of Italy,  beyond the typical tourist path, and are led by one of their three co-owners & certified sommelier Cristiana, making for the ultimate insider’s experience. Cristiana, together with fellow co-owners Max & Jon, invite you to enjoy a glass of wine while learning about how you might take your Wine Club and winery fans to Italy!

Meet Ups - RSVP here for one of the below meetings: 
March 4, 3:30pm Sonoma, CA
March 5, 3:30pm St. Helena, CA
Monday 17 10am, Zoom

Expedia Wine Cruises

Expedia Wine Cruises are designed for a limited number of guests, allowing each passenger the opportunity to better interact and dine their wine host. These special voyages have the wine enthusiast at heart that explore both favorite and exotic destinations in the company of fellow enthusiasts from all over the world. Due to the limited availability, these cruises do sell out in advance. Hear from Tom Blackwood, who has taken hundreds of his Wine Club members on elegant river cruises throughout Europe. Tom will share how the process works, and what he has learned while traveling with members. 

Meet Ups - RSVP here for one of the below meetings:
March 6, 3:30pm Napa, CA
March 20, 1pm ZOOM

Combine this with a smart travel program, and you’ll have an unbeatable formula for customer engagement and brand growth. Let’s see where 2025 takes you!

RSVP HERE